Five interactive digital billboards will reign in Auckland’s CBD by the end of July, bringing a little bit more of Times Square to little old New Zealand. The existing single digital billboard in Queen St will soon link up with a network of four others that will be installed in Newmarket, Newton, Eden Terrace and Grafton, with full social media interaction capabilities.
There’s been plenty happening in the digital signage space recently. Prices for screens are coming down, big global players are making big orders and digital-out-of-home is responsible for a lot of the growth in outdoor sector around the world. APN Outdoor just launched the country’s first digital billboards in Auckland. And Ngage is also riding that wave, with a recent roll-out of digital signage across the BP network and some big projects on the go.
Lou Kuegler moves up the chain in Asia, Ngage Media finds a new head of sales, Icebreaker focuses on digital, Accentuate adds some academic rigour, Purple Sherbert announces a little addition, and Mi9 adds another.
Auckland-based digital display and customer engagement company Ngage Media has struck up a deal with the Efficiency Group that will see it launch Ngage Australia. PLUS: a run-down on last week’s Cutting Through the Digital Landscape event.
QR codes have slowly started to infiltrate the local scene, but it’d be a stretch at this stage to say they’ve rocked the marketing world. Enter Boxtcode, patent-pending smartphone technology that aims to resolve the limitations of QR codes, with location-based technology that connects consumers with brands via a four digit code rather than a barcode that requires scanning.
Shine’s Julian Andrews goes free range, APN announces its new Herald line-up, DDB welcomes back a prodigal duo, Admission admits many, TradeMe seeks out Vivaki, DraftFCB activates a rising star, Komli launches its mobile ad network, Ngage gets its FIX and Steve Price spruiks Panasonic’s smart TVs.