Five interactive digital billboards will reign in Auckland’s CBD by the end of July, bringing a little bit more of Times Square to little old New Zealand. The existing single digital billboard in Queen St will soon link up with a network of four others that will be installed in Newmarket, Newton, Eden Terrace and Grafton, with full social media interaction capabilities.
Browsing: Alan Nicholas
There’s been plenty happening in the digital signage space recently. Prices for screens are coming down, big global players are making big orders and digital-out-of-home is responsible for a lot of the growth in outdoor sector around the world. APN Outdoor just launched the country’s first digital billboards in Auckland. And Ngage is also riding that wave, with a recent roll-out of digital signage across the BP network and some big projects on the go.
QR codes have slowly started to infiltrate the local scene, but it’d be a stretch at this stage to say they’ve rocked the marketing world. Enter Boxtcode, patent-pending smartphone technology that aims to resolve the limitations of QR codes, with location-based technology that connects consumers with brands via a four digit code rather than a barcode that requires scanning.
Shine’s Julian Andrews goes free range, APN announces its new Herald line-up, DDB welcomes back a prodigal duo, Admission admits many, TradeMe seeks out Vivaki, DraftFCB activates a rising star, Komli launches its mobile ad network, Ngage gets its FIX and Steve Price spruiks Panasonic’s smart TVs.