Regal Salmon has launched a new range of products with the help of Republik, chef Al Brown and Reg the talking seal.
Marketing, advertising & media intelligence
June is set to be a big month for New Zealand sports stars and fans with the Americas Cup and the Lions Tour, and joining in the festivities with a song is Moa, which has launched an epic campaign that shows its support and encourages others to do the same.
Changes at ASB, Starcom/ZO, TVNZ, Ambient Group, MediaWorks and Fonterra.
While drones are being used for nefarious purposes in warzones, they're being put to good use elsewhere, as a clip posted on Al Brown's Facebook page shows.
When it comes to selling cars, there's no substitute for getting bums on seats and letting potential customers get a whiff of that new car smell. And Hyundai and Shine have put a few different bums on the seats of its Accent model, including that of a truck driver, in an effort to inspire other Kiwis to take it for a hoon themselves. Plus: Hyundai's rise through the reputational ranks.
After a couple of years as managing director at Y&R NZ, James Hurman has taken the best bits from his life in advertising and started up an innovation consultancy called Previously Unavailable that aims to help Kiwi companies create better products and services. So why did he do it and what will he be doing?
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The Depot took out Metro's supreme restaurant of the year award in 2012, and it's a popular haunt for marcomms power lunchers. And now Al Brown has produced a skite film courtesy of Alex McVinnie Photography and Reel Good that aims to capture the essence of the place.
It's nearly a year since the Canterbury region suffered one of the biggest earthquakes our country has seen. It's time to reflect and remember those who lost their lives, homes, jobs and loved ones, even forgo a latte or two to show some support for the region. So what are you doing on 22 February? How about showing Christchurch you care?
This week on Ads@6, a bravura performance from the smarmy kid in Tower's 'Poochi' spot; Michael Schumacher goes upside down for Mercedes; MYOB hits the target; Al Brown gets dirty in Persil's 'Have a Go' campaign; Tena has a bit of a laugh at the hilarious realm of female incontinence; the All Blacks get slurpy with Up&Go; and the much-loved Spray and Walk away guy returns.