They say the children are our future, which is at times a worrying thought. But the way the world is changing, it’s certainly true in advertising and a few of the young’uns from Media Design School have impressed some of the world’s biggest creative brains and made the shortlist of the Future Lions.
Nike has been one of the leading proponents of the quantified self trend with its suite of Nike+ products and Fuelband. Now, with the help of AKQA, it’s put some of that data to good use with the Your Year app and has created over 100,000 personalised animated films based on the activities of some of its more active users. And as well as celebrating the athletic achievements of its users, the videos also aim to inspire them to outdo their 2014 accomplishments.