articles tagged 'AJ Park'

Patently obvious

  • Innovation
  • September 11, 2013
  • Anton Blijlevens and Jillian Lim
Patently obvious

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.

Read more

How Rihanna could impact on New Zealand's fashion designs

  • Law
  • September 9, 2013
  • Damian Broadley and Lynell Tuffery Huria
How Rihanna could impact on New Zealand's fashion designs

New Zealand Fashion Week wrapped up over the weekend. But fashion designers and stores need to be aware of a recent UK decision where Rihanna successfully sued fashion retailer Topshop for selling t-shirts featuring a photo of her without her permission, says Damian Broadley and Lynell Tuffery Huria.

Read more

Patents are a virtue: 19 August

  • Patents are a virtue
  • August 19, 2013
  • Anton Blijlevens and Mike Biagio
Patents are a virtue: 19 August

In the first instalment of a new series, AJ Park patent specialists Anton Blijlevens and Mike Biagio catalogue some of the world's most notable recent—and protected—inventions. ​​

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Learning from Apple's iPad Mini trademark malarkey

  • Law
  • June 18, 2013
  • Kieran O'Connell
Learning from Apple's iPad Mini trademark malarkey

In April this year, international media reported on the United States Patent and Trademark Office's (USPTO) decision to refuse registration for Apple's iPad Mini trademark on the grounds it's simply descriptive. But within days of the story breaking, the USPTO was backtracking on its decision.

Read more

Flower bomb: why marketers need to be wary of using competitors' brands as Google keywords

  • Law
  • May 31, 2013
  • Nigel Robb
Flower bomb: why marketers need to be wary of using competitors' brands as Google keywords
via Shutterstock

A recent decision in the UK found that Marks & Spencer misled consumers by using a competitor's name—‘interflora’—as a keyword trigger for advertisements on Google. AJ Park's Nigel Robb looks at what it might mean for Kiwi marketers.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Keep calm and carry on protecting your trademarks

  • Law
  • May 27, 2013
  • Kim McLeod and Catherine Fry
Keep calm and carry on protecting your trademarks

The man who discovered the Keep Calm and Carry On poster at the bottom of a box of books and then sent it hurtling into pop-cultural orbit is currently fighting to retain the right to use the phrase. AJ Park's Kim McLeod and Catherine Fry tell us what this legal stoush teaches us about trademark protection.

Read more

The risks and rewards of the Twitter cookie jar

  • Social media
  • February 5, 2013
  • Matt Adams
The risks and rewards of the Twitter cookie jar
Ssoosay via Flickr

Social media platforms like Twitter are a great way of getting your content out to a large audience. But just because content is available on a publicly accessible network does not mean that it can be used for commercial purposes, says Matt Adams.

Read more

The online brain fade: connecting to the internet, disconnecting from reality

  • Digital
  • December 5, 2012
  • Simon Fogarty
The online brain fade: connecting to the internet, disconnecting from reality
Achimh via Flickr

Hoax chain letters on Facebook, copyright confusion, career limiting evidence posted for all to see ... When it comes to the internet, we need to engage our brains or suffer the consequences, says Simon Fogarty.

Read more

Megabox: an opportunity or a risk for New Zealand artists?

  • Digital
  • October 19, 2012
  • Matt Adams
Megabox: an opportunity or a risk for New Zealand artists?

The digital realm offers plenty of opportunities to monetise content. But, as AJ Park's Matt Adams says, there are a few issues artists need to consider before signing up for services like Kim Dotcom's new online venture.

Read more

When commerce meets culture: what Wai262 might mean for brands using Maori words and images

  • Brand
  • December 14, 2011
  • Sarah Robson
When commerce meets culture: what Wai262 might mean for brands using Maori words and images

We regularly see reports in the media about brands using Maori language or images in a way that’s offensive to Maori. There was the ka mate haka on the tea towels, the ta moko designs on the faces of models posing for a French magazine, the sale of the MAORI personalised plate on TradeMe, to name but a few. 

Read more

Staff slip into something more comfortable...

  • Advertising
  • August 1, 2011
  • StopPress Team
Staff slip into something more comfortable...

... as Countdown's marketing doyenne departs for the Aussie mothership, MediaWorks looks inside to fill the sales manager role in its integration department, DNA's Aaron Carson changes tack, Miranda Gregg says goodbye to AJ Park, bcg2 welcomes a New York import, ecostore’s not-for-profit arm Fairground Foundation appoints its first employee, Tourism Australia finds a New Zealand marketing manager, Lily & Louis joins Kim Kardashian after winning the local Skechers business, and online/social media agency VeNa appoints a New Zealand country manager. 

Read more

Bookabach RWC campaign gets spidey senses tingling—UPDATED

  • Advertising
  • July 13, 2011
  • Ben Fahy
Bookabach RWC campaign gets spidey senses tingling—UPDATED

There's been plenty of discussion about the Major Events Management Act (MEMA) and the steps being taken by organisers to limit so-called ambush marketing during the upcoming 'Big Rugby Event'. Some say the rules are too draconian and kowtow to the corporates, while others believe they're fair enough because they aim to protect the sizable investment of the Rugby World Cup's official sponsors. Urgent Courier's Mobile AdVert has already come under fire from OMANZ for a possible breach. And we've found a campaign on AA's Bookabach.co.nz that looks like it's in a very similar boat. 

Read more

RWC 'clean zones' finally established

  • Marketing
  • May 18, 2011
  • StopPress Team
RWC 'clean zones' finally established

After a fair bit bureaucratic faffing, the clean zones for the Rugby World Cup 2011 have been announced, so agencies and advertisers now know where they can and can’t put their marketing during the tournament. And in some cases, the restrictions are quite extensive.

Read more

It's appointment viewing, folks...

  • Advertising
  • April 7, 2011
  • StopPress Team
It's appointment viewing, folks...

... as Air New Zealand brings one of our boys back into the fold; Acumen Republic appoints a new head honcho; TVNZ says goodbye to Good Morning—and up to 12 fulltime staff; Thick as Thieves enlists a new award-winning director; Air Asia hits the runway running and announces a national marketing manager; another All Black endorses something; AJ Park gets a taste for internal promotions; and two films made by the Media Design School strike Hawaii gold.

Read more

Warning sent out as RWC authorities get set to pounce on opportunists

  • Marketing
  • February 10, 2011
  • Ben Fahy
Warning sent out as RWC authorities get set to pounce on opportunists

A senior Wellington intellectual property consultant is warning Kiwis and small businesses hoping to take advantage of the commercial opportunities afforded by the Rugby World Cup that, when it comes to protecting the interests of the tournament's commercial partners, the authorities are likely to be just as vigilant as their FIFA companions were at the Football World Cup in South Africa. But not everyone thinks New Zealand's business opportunists will have their hands completely tied by the supposedly draconian rugby overlords.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit