Browsing: Aisha Daji Punga

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Mountain Dew continues to preach the practice makes perfect mentality
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Frucor has well and truly proven its marketing chops with V, the country’s biggest energy drink brand—and one of the most progressive and ballsy advertisers. But with one in every two beverages sold in New Zealand being a soft drink, the future of the company required it to be credible in that space. Frucor is the bottler for the PepsiCo brands like Pepsi and Mountain Dew, and it’s been on a mission to win the hearts and minds of younger consumers for a few years now, so following up the multi-award-winning Skate Pinball and Beyond the Wall campaigns, it’s continued to target that market, releasing a series of nicely shot videos as part of the ‘to get to easy you have to go through hard’ campaign.

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The Generosity Journal: Aisha Daji Punga
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As part of our series dedicated to celebrating good work and inspiring a bit more generosity—with the help of the One Percent Collective—Aisha Daji Punga, Frucor’s commercial development director and the recent winner of the marketer of the year title at the TVNZ-NZ Marketing Awards, looks at a few brands and agencies doing good, including Tip Top.

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Pepsi kowtows to anti-bull fighting league as bovine prize nixed
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After the success of Pepsi’s MaxIt Jobs campaign last year, there were high hopes for Colenso’s follow-up, Bromitment. But, by the power of Facebook, the vocal minority have got their way and convinced Frucor/Frucor’s PR agency to bow to online pressure and withdraw a prize offering a trip to the running of the bulls in Spain from the campaign.