Browsing: AIS

New protocol developed for Nielsen to more accurately reflect magazine revenue

The times they are a-changin’ in print media land. Display ads are harder to come by and publishers are being forced to come up with creative solutions to help brands spread their gospel. And, to reference the increasing amount of revenue such creative executions contribute to the magazine industry’s coffers, the MPA has agreed to a new protocol that it hopes will capture more of the spend occurring in magazines for Nielsen’s Advertising Information Services.