Media spend figures from Standard Media Index (SMI), which launched in the New Zealand market last year, show a five percent increase in total spend in 2013, with big increases for cinema, digital and radio. So how does that compare to Nielsen’s AIS ad spend figures?
Media multi-tasking is on the rise in New Zealand, with nearly a third of us consuming multiple forms of media simultaneously according to Nielsen’s Year That Was, a new report exploring the key consumer, retail, media and advertising trends that have shaped New Zealand over the past year.
The times they are a-changin’ in print media land. Display ads are harder to come by and publishers are being forced to come up with creative solutions to help brands spread their gospel. And, to reference the increasing amount of revenue such creative executions contribute to the magazine industry’s coffers, the MPA has agreed to a new protocol that it hopes will capture more of the spend occurring in magazines for Nielsen’s Advertising Information Services.