Often hardcore sports fans act if they are part of the team they are supporting. This definitely seems to be the case of football fans. When discussing how the team performed the word “we” is thrown around a lot. “We really stuck it to them this time”, “We sure came out on top in that last game”, “We caned those guys”. You get the picture. Rexona’s new ad attempts to channel this collective consciousness showing that while game day preparation for an All Black will differ significantly to that of a fan, many of their movements are similar, illustrating how ‘we’ (fans and players) move together. PLUS following on from our last round up, here’s the 411 on what a few other brands are up to around RWC 2015 including: Airbnb, Jockey, Vogel’s, Land Rover and Steinlager.
News is bad, mmmmmkay. And the often negative, simplistic and sensationalist stories favoured by the media—and the ‘if it bleeds it leads’ mentality that was skewered brilliantly in Nightcrawler—often clouds the fact that, by many measures, there has never been a better time to be alive. There have been plenty of efforts at focusing on good news rather than bad, like The Philosopher’s Mail or, more virally, Upworthy. And, as part of its ‘Is Mankind? campaign, Airbnb is trying to do the same by producing the ‘Daily Kindness Bulletin’ and showcasing what it feels is some much-needed positivity.
Whether it’s a tipi, a treehouse or a big boot, there are plenty of strange Airbnb rentals available. But a spot in a stadium is one we haven’t seen before. That’s what Airbnb and NZ Rugby have done to celebrate the Bledisloe Cup Match on August 15, with a competition offering four people the chance to win an overnight stay in a remodelled, All Blacks-themed box. PLUS: Airbnb’s new ad and the ensuing parodies.
Airbnb has made some quality ads in its time, with everything from the charming and inventive crowd-sourced film Hollywood & Vines to the rather enticing spot for its recent—and slightly controversial—rebrand. And now it’s made another stunner with the help of Kiwi animation house Cirkus.
There are a range of logos and ads that feature unintentional (or occasionally intentional) genitalia. And Airbnb, the extremely popular “global community marketplace that connects travelers seeking authentic, high-quality accommodations with hosts who offer unique places to stay”, appears to have added its name to that list with the launch of its new brand identity ‘Belong Anywhere’.