Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
Air New Zealand has been pretty active lately, (with ‘active’ being the keyword here) releasing a couple of promotional videos in the lead up to the Hawke’s Bay International Marathon this weekend, with one featuring Air New Zealand flight attendants in their activewear, creating a parody of a parody. The airline has also released a few videos of New Zealand sporting heroes on its dedicated ‘Where to next’ online hub.
Air New Zealand’s latest campaign is one to pull at the heart strings. The airline, which is in the business of connecting people, has reunited a US WWII veteran with his long lost English love after 71 years apart.
Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don’t, Air New Zealand and True have offered a snapshot by delving into the airline’s past and taking News Works’ Newspaper Ad of the Month award for January with it.
Air New Zealand is once again poking fun at rival airlines with a facebook post jibing airline Jetstar for its claims to be “New Zealand’s most punctual airline”.
Behind the scenes for TVCs are all the rage and Air New Zealand joins the fray showing the “epicness” behind its latest flight safety video, involving survivalist and renowned urine-drinker, Bear Grylls.
The liveblog kicks off from 7:30am. Teddy Goff is the digital director of President Barrack Obama’s data-driven 2012 re-election campaign. He discusses how he and his team raised more than US$600 million, and harnessed an online following of more than 78 million to find victory.
When iconic ad man Martin Lindstrom starts preaching ethics and green sensibility, you know the writing is on the wall for business as usual in the marketing world. But it’s not really Lindstrom calling the tune here. He’s just the weatherman pointing out the massively changed consumer climate. In New Zealand, 88 percent of us want to buy more sustainable products and services according to Colmar Brunton’s B3W research 2010 & 2011, with spends increasing even in tough times.
Def Leppard sings love bites, Air New Zealand says love bytes with yet another clever and unique viral marketing campaign. Together with Affinity ID and Spoon TV, the folks at Air New Zealand paid a visit to Auckland’s international departures gate last night, recording messages from sky-bound passengers to loved ones they wouldn’t be seeing on Valentine’s Day.
The Marketing Agencies Association Worldwide (MAA Worldwide) has announced the MAA GLOBES finalists for the Best of the Best Promotional Marketing Campaigns in the World for 2009.
Australasian Promotional Marketing Association (APMA) Star Award winners are eligible to participate in the GLOBES. This year Australian and NZ agencies are finalists …
When the Cannes Lions International Advertising Festival introduced a PR category to this year’s awards, who would have guessed that the inaugural accolade would go to an ad agency?The PR Lions 16-strong jury, headed by Lord Tim Bell of Chime Communications, a man often referred to as ‘the …