Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop – in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
Browsing: Air New Zealand
Rather than wrapping controversies in a PR blanket, Air New Zealand has taken a more transparent approach, openly admitting its struggles with the gender pay gap, sustainability targets and a range of other issues in a Sustainability Report for 2017. It’s easy to talk about the things that are going well, but it takes a brave business to admit when things go wrong. We talk to head of communications Marie Hosking about the importance of transparency.
Take a bow Vodafone Warriors, Air New Zealand, Meadow Fresh and New Zealand Avocado.
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
Who are New Zealand’s biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.
A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.
Air New Zealand is trialling a new team member in the form of Sophie, a digital human created by Soul Machines to answer questions about New Zealand as a tourist destination and the airline’s products and services.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
The commercial spirit was strong this Mother’s Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.
Snapchat has announced it’s available to partner with New Zealand brands and Air New Zealand is the first to get on board.
Last month we saw Air New Zealand ask Kiwis who they’ll be missing on Valentine’s Day and following hundreds of responses, the airline has reunited a pair to who Valentine’s Day carries great significance.
Our national airline is warming hearts in the lead up to Valentine’s Day, with a new campaign ‘#goingthedistance’ that explores what love means to different people by asking viewers who they’ll be missing on the special day.
Last year, StopPress collated some of the standout moments of 2016 in the annual ‘Year in the Rear’. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.
One of the biggest media pitches of the year is set to reach its conclusion, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account over the past few months.
Air New Zealand has kicked off its Christmas celebrations this year by commissioning a rendition of hit festive song ‘Winter Wonderland’ a little better suited to the Southern Hemisphere.
With sky-high goal posts the All Blacks and Air New Zealand’s in-house creative team set their sights on transforming a passenger plane in the latest, special effects-driven Project Blackout video.
In a bid to woo more Australian passengers, Air New Zealand has launched a new campaign to change the airline’s perception with its neighbours across the ditch.
The news earlier this week that Air New Zealand would pull out of Fly Buys led to a stream of commentary on what this meant not only for the nation’s largest loyalty programme but also for the loyalty industry in general.
‘Meanwhile in… New Zealand’, Kiwi kids are enjoying winter ice cream up Mt Hutt according to Air New Zealand’s latest installment of its long running campaign, which is an effort to encourage Australians to take advantage of daily flights to Christchurch.
Easter made its annual round last weekend, which saw many of us, young and old, stuffing ourselves with chocolate in various shapes, forms and sizes, as well as letting loose some unsightly puns (sorry). Here’s a rundown on the brands that hopped on the holiday’s bandwagon.
It’s one of the most widely read magazines in New Zealand and yet its cover spends most of its life hidden from public view. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?
Air New Zealand is on the hunt for Kiwis who like the idea of travelling for work with the launch of a new a recruitment video that gives potential candidates a glimpse of what it takes to be an Air New Zealand flight attendant.
It’s hard to believe Air New Zealand has had the time to actually fly people around the country/world this year given all the major marketing campaigns it’s launched. And while it’s already had a crack at Christmas, once is never enough. So, in a continuation of its Meanwhile in New Zealand series, it’s got a bunch of Air New Zealanders to help ensure a six-year-old boy called Archie gets a visit from Santa after his family moved from Broome in Western Australia to Queensbury, which is about an hour outside of Wanaka.
With more local competition from Jetstar and more international competition from the likes of Qantas and American Airlines, Air New Zealand has been working the local angle pretty hard this year, with a new brand campaign, plenty of All Blacks action, an impressive 75th anniversary effort and a recent focus on its partnership with DoC. And now it’s aiming to top off what’s been a very good year, both in terms of marketing output and financial results, by delivering a bit of Christmas magic.
During the press conference announcing the deal and their new Auckland to Los Angeles route, Qantas chief executive Alan Joyce and American Airlines chief executive Doug Parker were both very complimentary of Air New Zealand, heaping praise on the quality of the service offered. And the team at Air New Zealand was clearly watching these proceedings with interest, because not long thereafter the airline released an auto-tune mashup, via creative agency True, in which the pair of executives are shown seemingly pointing out the quality of the Kiwi airline’s service.