articles tagged 'Air New Zealand'

Air New Zealand dabbles in competitive auto-tuning

  • PopPress
  • November 26, 2015
  • StopPress Team
Air New Zealand dabbles in competitive auto-tuning

During the press conference announcing the deal and their new Auckland to Los Angeles route, Qantas chief executive Alan Joyce and American Airlines chief executive Doug Parker were both very complimentary of Air New Zealand, heaping praise on the quality of the service offered. And the team at Air New Zealand was clearly watching these proceedings with interest, because not long thereafter the airline released an auto-tune mashup, via creative agency True, in which the pair of executives are shown seemingly pointing out the quality of the Kiwi airline's service.

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The missed opportunity of cheesegate: Air New Zealand's Cassie Roma on being fast and fun on social media

  • Social Media
  • October 22, 2015
  • Sarah Dunn
The missed opportunity of cheesegate: Air New Zealand's Cassie Roma on being fast and fun on social media

Speaking at the TNS Connected Life conference, Air New Zealand's senior social media manager Cassie Roma advised brands to take the bait if the online community is urging them to have a bit of fun. The moral of this story, says Roma, is that if somebody is begging you to be sassy with them, be sassy.

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TVCs of the Week: 13 October

  • TVC of the week
  • October 13, 2015
TVCs of the Week: 13 October

Bouquets for Civil Defence, Air New Zealand, V, Land Rover and National Foundation for the Deaf this week.

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Air New Zealand lands Colmar Brunton Ad Impact Award

  • Ad Impact
  • September 25, 2015
Air New Zealand lands Colmar Brunton Ad Impact Award

Air New Zealand's big 'where to next' brand ad, featuring Gin Wigmore's rendition of Tomorrow, has picked up the Colmar Brunton Ad Impact award for August.

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Air New Zealand recruits rugby's Men in Black to keep fliers safe

  • Advertising
  • August 13, 2015
Air New Zealand recruits rugby's Men in Black to keep fliers safe

Air New Zealand lodged itself firmly into the glow of the upcoming Rugby World Cup by launching a new safety video featuring the All Blacks depicted in a Men in Black setting. The five-minute clip shows chief protagonist Richie McCaw and his sidekick Dan Carter walking into the Men in Black building for a meeting with Agent Zed (played by actor Rip Torn), who instructs them to keep Air New Zealand passengers safe. What ensues is a safety rap performed by Stan Walker with some reasonably impressive supporting vocals by Israel Dagg.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

TVCs of the week: 4 August

  • TVC of the Week
  • August 4, 2015
  • StopPress Team
TVCs of the week: 4 August

Steinlager, Air New Zealand, ANZ, ASB and Cancer Society take centre stage this week.

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Where to next? Air NZ launches a long-term brand campaign via True

  • Advertising
  • August 4, 2015
  • Holly Bagge
 Where to next? Air NZ launches a long-term brand campaign via True

Air New Zealand has released a new brand campaign, called ‘Where to next?’ with quite a different, more emotive approach from its safety videos, online content and recent TVCs. The airline says this campaign will be around for “several years” and this is merely phase one.

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Times they are a changin’: LGBT-inclusive advertising and its value for marketers

  • July 8, 2015
  • Holly Bagge
Times they are a changin’: LGBT-inclusive advertising and its value for marketers

Advertising can be a bit like a mirror, or perhaps more like the Mirror of Erised (cue cheesy reference) from Harry Potter where an idealised version of ourselves is reflected back at us. When targeted well it can be so pervasive that we come to think of advertising scenarios as being normal “Of course I should be wearing those shoes”, “Clearly I need that marble bench top in my kitchen”. Advertisers try to reflect our relationships too, marketing to couples and families. But wouldn’t it be strange to see advertising bypass us, for us to see ads embodying relationships or representations of people that don’t reflect our reality. For the reported 10 to 15 percent of New Zealanders that make up our LGBT community, it has been like this for a long time. But things are changing, the world is slowly but surely progressing, and so is the advertising world along with it. Here are a few examples of advertising that includes this community, and why it would be of interest for advertisers to continue doing so, particularly in light of gay marriage increasingly becoming legalised in more countries.

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The Co-operative Bank introduces Jeff the snake

  • June 30, 2015
  • Holly Bagge
The Co-operative Bank introduces Jeff the snake

First there was a snappy saltwater crocodile named Brian and now The Co-operative Bank has unleashed another wild animal through Y&R, Jeff the snake in its latest TVC as part of a running campaign ‘It’s in their nature’ which urges people to make the switch to its service.

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AA Smartfuel and Air New Zealand nab Ad Impact Awards

  • June 29, 2015
  • StopPress Team
AA Smartfuel and Air New Zealand nab Ad Impact Awards

AA Smartfuel and Air New Zealand were the recipients of Colmar Brunton Ad Impact awards for March and April respectively. Air New Zealand doing so through its TVC promoting its retrospective exhibition at Te Papa in celebration of its 75-year history, and AA for its loyalty card offer illustrated through the eyes of a charming taxi driver.

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TVCs of the week: 23 June

  • TVC of the Week
  • June 23, 2015
TVCs of the week: 23 June

A pat on the back for The Co-operative Bank, Air New Zealand and Farmstrong.

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Air New Zealand shakes up the seasons for winter push

  • Advertising
  • June 22, 2015
  • StopPress Team
Air New Zealand shakes up the seasons for winter push

Air New Zealand's most recent safety video was all about surfing. But the wetsuits are being swapped for woolly onesies and, following on from last year's efforts to lure Australians (mostly) to the now well-covered slopes, the airline and a few of its friends have created a beautiful timelapse video that focuses on the thrill snow lovers get from the change of seasons.

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TVCs of the week: 19 May

  • TVC of the Week
  • May 19, 2015
  • StopPress Team
TVCs of the week: 19 May

The Kiwi landscape stars this week as Godfrey Hirst, Tourism New Zealand and Air New Zealand take centre stage.

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Air New Zealand returns to the beach

  • Advertising
  • May 14, 2015
  • StopPress Team
Air New Zealand returns to the beach

Last year, when Air New Zealand took its safety video franchise to the beaches of the Cook Islands, the move was slammed by some quarters of the online community for perpetuating gender stereotypes by featuring Sports Illustrated swimsuit models in their bikinis. The airline has now returned to the beach for its latest safety video. But this time the clip focuses on athletes—both men and women—who are shown weaving and carving their way along the curling waves of Piha, Raglan, Malibu and the Gold Coast.

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TVCs of the week: 12 May

  • TVC of the Week
  • May 12, 2015
  • StopPress Team
TVCs of the week: 12 May

A protracted applause for Tower Insurance, Air New Zealand and Westpac this week.

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