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Marketing, advertising & media intelligence
Our national airline is warming hearts in the lead up to Valentine's Day, with a new campaign '#goingthedistance' that explores what love means to different people by asking viewers who they'll be missing on the special day. UPDATE: Comment from Air New Zealand.
StopPress readers' picks of 2016: the mannequin challenge, Tokyo Dry, Kevin Roberts and My Food Bag in the mix
Last year, StopPress collated some of the standout moments of 2016 in the annual 'Year in the Rear'. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.
One of the biggest media pitches of the year is set to reach its conclusion shortly, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account.
Three cheers to Air New Zealand, Rebel Sport, BNZ and Sky.
Air New Zealand has kicked off its Christmas celebrations this year by commissioning a rendition of hit festive song 'Winter Wonderland' a little better suited to the Southern Hemisphere.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The All Blacks and Air New Zealand's in-house creative team transform a passenger plane in the latest, special effects-driven Project Blackout video.
In a bid to woo more Australian passengers, Air New Zealand has launched a new campaign to change the airline’s perception with its neighbours across the ditch.
The news earlier this week that Air New Zealand would pull out of Fly Buys led to a stream of commentary on what this meant not only for the nation’s largest loyalty programme but also for the loyalty industry in general.
'Meanwhile in... New Zealand', Kiwi kids are enjoying winter ice cream up Mt Hutt according to Air New Zealand's latest installment of its long running campaign, which is an effort to encourage Australians to take advantage of daily flights to Christchurch.
High fives to Powershop, Uber, Air New Zealand and Kiwibank.
Easter made its annual round last weekend, which saw many of us, young and old, stuffing ourselves with chocolate in various shapes, forms and sizes, as well as letting loose some unsightly puns (sorry). Here’s a rundown on the brands that hopped on the holiday’s bandwagon.
Air New Zealand is on the hunt for Kiwis who like the idea of travelling for work with the launch of a new a recruitment video that gives potential candidates a glimpse of what it takes to be an Air New Zealand flight attendant.
It's hard to believe Air New Zealand has had the time to actually fly people around the country/world this year given all the major marketing campaigns it's launched. And while it's already had a crack at Christmas, once is never enough. So, in a continuation of its Meanwhile in New Zealand series, it's got a bunch of Air New Zealanders to help ensure a six-year-old boy called Archie gets a visit from Santa after his family moved from Broome in Western Australia to Queensbury, which is about an hour outside of Wanaka.
With more local competition from Jetstar and more international competition from the likes of Qantas and American Airlines, Air New Zealand has been working the local angle pretty hard this year, with a new brand campaign, plenty of All Blacks action, an impressive 75th anniversary effort and a recent focus on its partnership with DoC. And now it's aiming to top off what's been a very good year, both in terms of marketing output and financial results, by delivering a bit of Christmas magic.