Browsing: Air New Zealand

Opinion
Fyfe tits, Listener tats
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You get a feeling for the stories that will spark some debate on StopPress. And the story on Friday about Air New Zealand chief executive Rob Fyfe’s rather original response to an editorial that was featured in last week’s Listener was always going to be a bit of a doozy.

News
Put that in your Fyfe and smoke it
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The editorial in last week’s Listener, ‘Turbulence Ahead’, was based around Air New Zealand’s proposed trans-Tasman allegiance with Virgin Blue and how it seemed as though the national carrier was on its way to becoming a budget airline, which, according to the writer, contradicted the ‘premium carrier’ tag it was using in its marketing. Turns out chief executive Rob Fyfe was so incensed by the article that he felt the need to respond on camera in an effort to draw attention to the facts.

News
Let’s give them something to shout about
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Tourism New Zealand and Air New Zealand have paired up and found a couple of clever ways to use the word ‘shout’. The two organisations have just launched another round of the ‘New Zealand Big Shout’ campaign in Australia.

News
Calling all marketing brains
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YouTube, Facebook and Twitter arguably rule in internet land. Not only have they resulted in the emergence of overnight celebrities, they have created a new clip culture and a whole new world for marketers to explore. In Fact, YouTube is the number two search engine in New Zealand. So if you’re brainy, you’ll know that utlising their marketing potential is well, the brainy thing to do.

News
Air New Zealand covered in crowdsource
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The Air New Zealanders have done it again, this time brewing up an interesting marketing ploy they like to call the Aviation Design Academy, which is asking customers from New Zealand and around the world to submit their ideas and add a few finishing touches to the offerings in the airline’s new 777-300 aircraft.

News
Air New Zealand plays the spoons
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Air New Zealand has kept the novel marketing fires burning with another new – and potentially slightly controversial – social media campaign featuring Dai Henwood that aims to capitalise on the buzz created in January over the new long-haul innovations.

News
Grabaseat-sponsored ‘cougar’ army to descend on NZI Sevens
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Over the holidays, when you weren’t eating sausages, perfecting your extreme hammocking or tipping a car on its roof and setting it on fire while giving the cops the fingers to celebrate the new year, you may have laid your peepers on this cougar viral that was created by the team at Grabaseat.

News
Air Nude Zealand features twice in YouTube’s Kiwi top five
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Humans love lists (especially at the end of the year). And humans also love videos (particularly of cats, funny dances and fellow humans injuring and/or embarrassing themselves). So there’s almost no better combination – aside, of course, from raspberry and coke – than the annual most-watched YouTube video list.

News
EFFIE finalists announced
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The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …

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