Browsing: Air New Zealand

News
Air New Zealand recruits rugby’s Men in Black to keep fliers safe
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Air New Zealand lodged itself firmly into the glow of the upcoming Rugby World Cup by launching a new safety video featuring the All Blacks depicted in a Men in Black setting. The five-minute clip shows chief protagonist Richie McCaw and his sidekick Dan Carter walking into the Men in Black building for a meeting with Agent Zed (played by actor Rip Torn), who instructs them to keep Air New Zealand passengers safe. What ensues is a safety rap performed by Stan Walker with some reasonably impressive supporting vocals by Israel Dagg.

News
Times they are a changin’: LGBT-inclusive advertising and its value for marketers
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Advertising can be a bit like a mirror, or perhaps more like the Mirror of Erised (cue cheesy reference) from Harry Potter where an idealised version of ourselves is reflected back at us. When targeted well it can be so pervasive that we come to think of advertising scenarios as being normal “Of course I should be wearing those shoes”, “Clearly I need that marble bench top in my kitchen”. Advertisers try to reflect our relationships too, marketing to couples and families. But wouldn’t it be strange to see advertising bypass us, for us to see ads embodying relationships or representations of people that don’t reflect our reality. For the reported 10 to 15 percent of New Zealanders that make up our LGBT community, it has been like this for a long time. But things are changing, the world is slowly but surely progressing, and so is the advertising world along with it. Here are a few examples of advertising that includes this community, and why it would be of interest for advertisers to continue doing so, particularly in light of gay marriage increasingly becoming legalised in more countries.

News
The Co-operative Bank introduces Jeff the snake
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First there was a snappy saltwater crocodile named Brian and now The Co-operative Bank has unleashed another wild animal through Y&R, Jeff the snake in its latest TVC as part of a running campaign ‘It’s in their nature’ which urges people to make the switch to its service.

News
Air New Zealand shakes up the seasons for winter push
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Air New Zealand’s most recent safety video was all about surfing. But the wetsuits are being swapped for woolly onesies and, following on from last year’s efforts to lure Australians (mostly) to the now well-covered slopes, the airline and a few of its friends have created a beautiful timelapse video that focuses on the thrill snow lovers get from the change of seasons.

News
Air New Zealand returns to the beach
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Last year, when Air New Zealand took its safety video franchise to the beaches of the Cook Islands, the move was slammed by some quarters of the online community for perpetuating gender stereotypes by featuring Sports Illustrated swimsuit models in their bikinis. The airline has now returned to the beach for its latest safety video. But this time the clip focuses on athletes—both men and women—who are shown weaving and carving their way along the curling waves of Piha, Raglan, Malibu and the Gold Coast.

Opinion
Talking it up: why communications make reputations
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Last week, Colmar Brunton and Wright Communications’ released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.

News
Air New Zealand plays on the emotion of aviation to round out its 75th
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Air New Zealand has run the full marketing gamut for its 75th anniversary celebrations, from the Te Papa exhibition (and associated travelling plane nose), quirky inflight experiences, social media giveaways, big discounts and plenty of archival footage put to very good use in its advertising (although, disappointingly, it’s removed its 50 Cent tribute video). Much of that has been quite whimsical, which is in keeping with the brand values. But it’s wrapped all that activity up and tried to hit the audience right in the feels with a 60 second brand ad that shows how the history of the airline is inextricably linked to the history of the nation.

News
New Zealand’s movie star good looks shown off once again
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Despite a rocky start and questions over commercial influence on the government, the $10 million strategic marketing partnership between Warner Bros and Tourism New Zealand (with Air New Zealand also along for the ride) seems to have done the business, with The Hobbit trilogy—and the Lord of the Rings movies before it—getting the country into the minds of numerous foreign moviegoers and helping to increase the number of visitors to our shores. But we could always do with a few more, so it’s released the third and final instalment of its ‘Home of Middle-earth’ series.

News
The top ten ads on YouTube in 2014, according to Kiwis
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Google has released the leaderboard of the ten ads that were the most popular among Kiwi viewers over the course of 2014. And this list, which is determined through an algorithm that factors in paid views, organic views and view rate (how much of a video people chose to watch), provides an interesting glimpse at some of the key viewing trends in the online space over the past year.

News
Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video
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The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.

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