Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact award.
Browsing: Air New Zealand
Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop – in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
Rather than wrapping controversies in a PR blanket, Air New Zealand has taken a more transparent approach, openly admitting its struggles with the gender pay gap, sustainability targets and a range of other issues in a Sustainability Report for 2017. It’s easy to talk about the things that are going well, but it takes a brave business to admit when things go wrong. We talk to head of communications Marie Hosking about the importance of transparency.
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.