News
Air New Zealand flies home with April Ad Impact Award
Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact award.
Browsing: Air New Zealand
News
NZDM Awards: Track New Zealand scoops Grand Prix, Speak Data strike the Nexus Supreme and FCB basks in a successful evening
Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop – in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
Features
Stoppies 2017: Air New Zealand flies away with the Bravest Move of the Year Award
Rather than wrapping controversies in a PR blanket, Air New Zealand has taken a more transparent approach, openly admitting its struggles with the gender pay gap, sustainability targets and a range of other issues in a Sustainability Report for 2017. It’s easy to talk about the things that are going well, but it takes a brave business to admit when things go wrong. We talk to head of communications Marie Hosking about the importance of transparency.
News
Ads of the Week: 5 December
Take a bow Vodafone Warriors, Air New Zealand, Meadow Fresh and New Zealand Avocado.
News
Air New Zealand wishes the nation ‘Mirry Christmus’
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
News
Nielsen’s top 30 spenders on advertising
Who are New Zealand’s biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.
News
Ads of the Week: 7 November
A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.
News
Air New Zealand’s mockumentary sheds light on plane spotting trend
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.
News
Air New Zealand claims September Ad Impact award
It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
News
Meet Sophie, Air New Zealand’s digital human
Air New Zealand is trialling a new team member in the form of Sophie, a digital human created by Soul Machines to answer questions about New Zealand as a tourist destination and the airline’s products and services.
News
Google, Facebook, Microsoft: Ipsos names the most influential brands in New Zealand
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
News
Mother’s Day 2017: commercial messages of love
The commercial spirit was strong this Mother’s Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.
News
Snapchat ad campaigns launch in New Zealand
Snapchat has announced it’s available to partner with New Zealand brands and Air New Zealand is the first to get on board.
News
Air New Zealand celebrates Valentine’s Day with an emotional reunion
Last month we saw Air New Zealand ask Kiwis who they’ll be missing on Valentine’s Day and following hundreds of responses, the airline has reunited a pair to who Valentine’s Day carries great significance.
News
Air New Zealand shares the love to take out the January Ad Impact Award
Following public assessment of last month’s ads, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its ‘Love’ video.
News
Air New Zealand celebrates love that goes the distance—UPDATED
Our national airline is warming hearts in the lead up to Valentine’s Day, with a new campaign ‘#goingthedistance’ that explores what love means to different people by asking viewers who they’ll be missing on the special day.
News
StopPress readers’ picks of 2016: the mannequin challenge, Tokyo Dry, Kevin Roberts and My Food Bag in the mix
Last year, StopPress collated some of the standout moments of 2016 in the annual ‘Year in the Rear’. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.
News
Air New Zealand set to choose its media agency, OMD, PHD and Carat slog it out
One of the biggest media pitches of the year is set to reach its conclusion, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account over the past few months.
News
Ronan Keating and Julian Dennison re-write ‘Winter Wonderland’ for Air New Zealand
Air New Zealand has kicked off its Christmas celebrations this year by commissioning a rendition of hit festive song ‘Winter Wonderland’ a little better suited to the Southern Hemisphere.
News
Air New Zealand extends ‘Project Blackout’ to an airliner
With sky-high goal posts the All Blacks and Air New Zealand’s in-house creative team set their sights on transforming a passenger plane in the latest, special effects-driven Project Blackout video.
News
Air New Zealand unleashes Dave the goose on Aussie travellers
In a bid to woo more Australian passengers, Air New Zealand has launched a new campaign to change the airline’s perception with its neighbours across the ditch.
News
Why the Air New Zealand exit might not be so bad for Fly Buys
The news earlier this week that Air New Zealand would pull out of Fly Buys led to a stream of commentary on what this meant not only for the nation’s largest loyalty programme but also for the loyalty industry in general.
News
Air NZ tells the story of an ice cream truck reaching new heights to lure Aussies over the ditch
‘Meanwhile in… New Zealand’, Kiwi kids are enjoying winter ice cream up Mt Hutt according to Air New Zealand’s latest installment of its long running campaign, which is an effort to encourage Australians to take advantage of daily flights to Christchurch.
News
Vodafone, Lewis Road and others get in on the Easter ‘eggcitement’
Easter made its annual round last weekend, which saw many of us, young and old, stuffing ourselves with chocolate in various shapes, forms and sizes, as well as letting loose some unsightly puns (sorry). Here’s a rundown on the brands that hopped on the holiday’s bandwagon.
Partner articles
Flight of fancy: Bauer and Air New Zealand’s publishing partnership above the clouds
It’s one of the most widely read magazines in New Zealand and yet its cover spends most of its life hidden from public view. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?
News
Air New Zealand eyes fresh in-flight talent—UPDATED
Air New Zealand is on the hunt for Kiwis who like the idea of travelling for work with the launch of a new a recruitment video that gives potential candidates a glimpse of what it takes to be an Air New Zealand flight attendant.