Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact award.
Browsing: Air New Zealand
Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop – in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
Rather than wrapping controversies in a PR blanket, Air New Zealand has taken a more transparent approach, openly admitting its struggles with the gender pay gap, sustainability targets and a range of other issues in a Sustainability Report for 2017. It’s easy to talk about the things that are going well, but it takes a brave business to admit when things go wrong. We talk to head of communications Marie Hosking about the importance of transparency.
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Last month we saw Air New Zealand ask Kiwis who they’ll be missing on Valentine’s Day and following hundreds of responses, the airline has reunited a pair to who Valentine’s Day carries great significance.
Following public assessment of last month’s ads, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its ‘Love’ video.
Our national airline is warming hearts in the lead up to Valentine’s Day, with a new campaign ‘#goingthedistance’ that explores what love means to different people by asking viewers who they’ll be missing on the special day.
Last year, StopPress collated some of the standout moments of 2016 in the annual ‘Year in the Rear’. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.
One of the biggest media pitches of the year is set to reach its conclusion, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account over the past few months.
Air New Zealand has kicked off its Christmas celebrations this year by commissioning a rendition of hit festive song ‘Winter Wonderland’ a little better suited to the Southern Hemisphere.
With sky-high goal posts the All Blacks and Air New Zealand’s in-house creative team set their sights on transforming a passenger plane in the latest, special effects-driven Project Blackout video.
In a bid to woo more Australian passengers, Air New Zealand has launched a new campaign to change the airline’s perception with its neighbours across the ditch.
The news earlier this week that Air New Zealand would pull out of Fly Buys led to a stream of commentary on what this meant not only for the nation’s largest loyalty programme but also for the loyalty industry in general.
‘Meanwhile in… New Zealand’, Kiwi kids are enjoying winter ice cream up Mt Hutt according to Air New Zealand’s latest installment of its long running campaign, which is an effort to encourage Australians to take advantage of daily flights to Christchurch.
Easter made its annual round last weekend, which saw many of us, young and old, stuffing ourselves with chocolate in various shapes, forms and sizes, as well as letting loose some unsightly puns (sorry). Here’s a rundown on the brands that hopped on the holiday’s bandwagon.
It’s one of the most widely read magazines in New Zealand and yet its cover spends most of its life hidden from public view. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?
Air New Zealand is on the hunt for Kiwis who like the idea of travelling for work with the launch of a new a recruitment video that gives potential candidates a glimpse of what it takes to be an Air New Zealand flight attendant.