articles tagged 'AIM Proximity'

AIM Proximity quashes the fun with Toyota campaign

  • Marketing
  • August 23, 2012
  • Deirdre Robert
AIM Proximity quashes the fun with Toyota campaign

Toyota has been busy this year. It's launched a host of cars, including the Prius, Prius c, Prius V, Camry, Aurion, Lexus GS, Lexus RX and new Corolla Wagon. And the 86 has also taken to the streets, but not before receiving some attention from the Fun Police, a campaign developed by AIM Proximity Wellington to launch its sportscar.

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King crowned amid unsurpassed Kiwi glory at NYC Caples Gala

  • Advertising
  • March 26, 2012
  • Cath Winks
King crowned amid unsurpassed Kiwi glory at NYC Caples Gala

Start spreadin' the news... NZ's own Dave King, M&C Saatchi NZ’s executive creative director, has won the prestigious Irving Wunderman award at the 34th John Caples International Awards Gala, held recently in New York. In fact, the entire Kiwi contingent will be 'waking up in the city that doesn't sleep' to find they're 'king of the hill, top of the heap'–between them they managed to bring home 50 awards from a record 51 finalist places (that's one more than Australia, thank you very much), including seven Golds, 12 Silvers, six Bronzes and 25 Finalists. That'll melt those little town blues.

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.99 makes cuts after big account losses, as justONE shown the door at BNZ—UPDATED

  • Advertising
  • March 15, 2012
  • Ben Fahy
.99 makes cuts after big account losses, as justONE shown the door at BNZ—UPDATED

After BNZ's parent bank NAB recently shoulder-tapped Clemenger Group and asked Colenso BBDO to hop into bed with BNZ, Westpac was pushed out onto the floor and swiftly put its account up for pitch. At present, the Clemenger-owned .99, which recently had to show around 15 staff the door after the loss of Air New Zealand and Vodafone to DraftFCB, is Westpac's retail agency but this new regional alignment and other agency changes for BNZ means it might be pretty tough to keep it that way. 

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DraftFCB leads pack as RSVP & Nexus finalists announced

  • Digital
  • December 14, 2011
  • StopPress Team
DraftFCB leads pack as RSVP & Nexus finalists announced

After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four. 

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DraftFCB wins ACC account

  • Advertising
  • December 5, 2011
  • Cath Winks
DraftFCB wins ACC account

ACC has appointed DraftFCB for its advertising, marketing and design services. The incumbents were Clemenger and AIM Proximity.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Rosters beefed up...

  • Advertising
  • October 4, 2011
  • StopPress Team
Rosters beefed up...

...as Sean Keaney moves closer to the Capitol, new indie True adds a partner to the mix and iSite Media announces a group agency manager.

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AIM Proximity's stop-motion desk art

  • Advertising
  • September 15, 2011
  • StopPress Team
AIM Proximity's stop-motion desk art

There have been quite a few changes at AIM Proximity recently. Adam Good left for the bright lights of San Fran and 12 staff have been sent up the road to work at .99 on the Vodafone account, which is about to go to pitch after moving from Colenso. But there are obviously still enough inhabited desks to make this nifty wee stop-motion video, which was created in one night by using items from employees' desks. 

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Of joy and accidents

  • TVC
  • August 22, 2011
  • Ben Fahy

Who's it for: Cadbury by DDB NZ and Goodlife films Why we like it: Creating a song from the sounds of joy was a brilliant idea for a campaign. And, as this final musical instalment shows, the whole thing, from the experiential elements down to the involvement ...

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Good to go: AIM Proximity's digital doyen departs to take up global role

  • Advertising
  • April 27, 2011
  • Ben Fahy
Good to go: AIM Proximity's digital doyen departs to take up global role

First Brent Smart left his managing director role at Colenso BBDO for a plum posting at the BBDO mothership in San Fran. Now Adam Good is following suit, with the AIM Proximity Auckland chief executive and Clemenger Group Australasian director of digital innovation resigning from his posts to take up the role of executive vice president of Proximity Worldwide.

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Live and direct: DraftFCB reels in big John Caples haul

  • Advertising
  • March 30, 2011
  • StopPress Team
Live and direct: DraftFCB reels in big John Caples haul

The John Caples awards were dished out in New York this week to honour the world's best direct and interactive marketing and there was plenty of New Zealand work deemed good enough to make it onto the dais. But it was DraftFCB that got the most applause, ending up as the best performing Australasian agency with eight awards, while Colenso and AIM Proximity picked up eight awards between them. 

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Usual suspects represented in last round of AWARD finalist announcements

  • Advertising
  • February 22, 2011
  • StopPress Team
Usual suspects represented in last round of AWARD finalist announcements

The radio, design, digital, creative innovation and integrated finalists for AWARD have been announced, with Clemenger BBDO, Colenso, DDB, Saatchi & Saatchi, TBWA\, Publicis Mojo, Rapp/Tribal, AIM Proximity and Special Group all making the cut. But coming out on top for the Kiwis in terms of overall finalist nods are DraftFCB, DDB NZ and Special Group. The awards will be handed out on Friday.

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Taste of Kiwi given as AWARD finalists announced

  • Advertising
  • February 10, 2011
  • StopPress Team
Taste of Kiwi given as AWARD finalists announced

The first round of finalists for AWARD have been announced, with Special Group, DDB, DraftFCB, Colenso, M&C Saatchi, Clemenger BBDO, AIM Proximity, Flying Fish, The Sweet Shop, Film Construction, YukFoo and Curious Film among those that made the cut in the Direct Marketing, Craft in Film and Craft in Print categories. More category finalists will be announced soon and the awards will be dished out on 25 February.

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Saatchi & Saatchi plays last NZ Post, as remaining contenders get ready to rumble

  • Advertising
  • January 25, 2011
  • Ben Fahy
Saatchi & Saatchi plays last NZ Post, as remaining contenders get ready to rumble

The call for entries for the NZ Post advertising tender went out late last year, as it does every three years. But, after a decade as the incumbent, Saatchi & Saatchi has confirmed it won't be participating in the pitch process.

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Beauty pageant set to kick off as clients search for some agency love

  • Advertising
  • December 7, 2010
  • StopPress Team
Beauty pageant set to kick off as clients search for some agency love

As we all know, it's been a tough few years at the marcomms coalface. But StopPress is here to help. So if you're gagging for a bit more business in 2011, then there are a couple of clients currently looking to be wowed, with New Zealand Post Group and the Royal New Zealand Ballet (RNZB) both calling for Expressions of Interest.

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Awards season rolls around again, Kiwi agencies recognised for stellar years

  • Advertising
  • December 7, 2010
  • Ben Fahy
Awards season rolls around again, Kiwi agencies recognised for stellar years

Just as the media love a good end of year list, trade mags love to rank performance with a good end of year awards ceremony. And so far it's Colenso BBDO, Special Group, DDB, AIM Proximity, SparkPHD and The Sweet Shop that are leading the Kiwi charge.

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