articles tagged 'AIG'

Nielsen's top 30 spenders on advertising

  • Media
  • November 17, 2017
  • StopPress Team
Nielsen's top 30 spenders on advertising

Who are New Zealand's biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.

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All Black everything: brands bask in Rugby World Cup success—UPDATED

  • Advertising
  • November 2, 2015
  • Joshua Riddiford
All Black everything: brands bask in Rugby World Cup success—UPDATED

There was plenty of marketing activity during the Rugby World Cup and that has continued after the All Blacks lifted the trophy, with brands celebrating the win on social media and in print.

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Haka all around: AIG's VR app lets fans get all up in the All Blacks' faces—UPDATED

  • Marketing
  • September 17, 2015
  • Ben Fahy
Haka all around: AIG's VR app lets fans get all up in the All Blacks' faces—UPDATED

There's been plenty of talk about the haka in recent days, as there always is when the All Blacks head to Europe. And there's been plenty of brand activity involving virtual reality recently too, with everyone from Kellogg's to Contiki getting in on the action. Now AIG, the major jersey-hogging sponsors of the All Blacks, have combined both of those things for the Haka 360˚ Experience.

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TVCs of the Week: 17 June

  • TVC of the Week
  • June 17, 2014
  • Ben Fahy
TVCs of the Week: 17 June

AIG, Cavalier Bremworth and TAB shoot, score.

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Tag and release: AIG and Augusto's latest rugby-related work

  • Advertising
  • June 17, 2014
  • Ben Fahy
Tag and release: AIG and Augusto's latest rugby-related work

Despite some initial wailing when AIG took prime position on the All Blacks jersey—and all the other New Zealand rugby teams' jerseys—the global insurance behemoth has been a pretty good tenant and has done a good job of getting its pound of flesh without causing too much animosity. Its global sponsorship agency Augusto has been responsible for a lot of that work, from the big launch ad, to a full page ad in The New York Times celebrating last year's perfect season, to the documentary about Aaron Cruden's 'Road to Recovery'. And the pair have been busy lately with the AIG FanPic campaign, the launch of a new travel insurance product and the drumming up of interest in the All Blacks game against the US in Chicago in November.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Black jerseys hit the floor as Jockey lands All Blacks sponsorship deal—UPDATED

  • Sponsorship
  • February 3, 2014
  • Damien Venuto
Black jerseys hit the floor as Jockey lands All Blacks sponsorship deal—UPDATED

We’ll be seeing a lot more of the nation’s rugby stars in their tighty-whities now that Jockey has signed a three-year sponsorship deal with the All Blacks and the All Blacks Sevens. Updated with comments from Jockey marketing manager Jane Lawry.

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Brands in sports: sponsorship movers and shakers

  • Sponsorship
  • December 6, 2013
  • StopPress Team
Brands in sports: sponsorship movers and shakers

New Zealand's history of sports sponsorship goes back a long way, and it has become common around this time of the year for the sponsorship shuffle to start as brands renew old deals, strike new ones or depart from teams entirely. And this year has been no exception, with Ford, Telecom, NIB, Adidas, Steinlager and a new Kiwi startup all getting in on the action.

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AIG showcases the All Blacks machine, goes behind-the-scenes for big global sponsorship push

  • Sponsorship
  • August 28, 2013
  • Ben Fahy
AIG showcases the All Blacks machine, goes behind-the-scenes for big global sponsorship push

When AIG announced its five-and-a-half year sponsorship deal with the NZRU and plonked its logo in the middle of the esteemed black jersey, some naysayers decried the game's descent into commercialism, while those involved in the deal celebrated the massive boost it would give the game in this country. As is almost always the case, no-one really seems to care anymore. The logo is just ... there. And now that the dust has settled on the unveiling of the jersey, AIG has launched its first major rugby-related campaign, 'It's Our Job'.

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TVCs of the Week: 27 August

  • TVC of the Week
  • August 27, 2013
  • Ben Fahy
TVCs of the Week: 27 August

A plethora of good stuff to choose from this week, so we took the NCEA approach and gave everyone an achieved.

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Iron men: Adidas and Augusto put All Black stars to work

  • Advertising
  • June 25, 2013
  • Ben Fahy
Iron men: Adidas and Augusto put All Black stars to work

'Creatively-led, humanity-obsessed' agency/production company Augusto has done some good work for Adidas in recent times, like the 60-minute documentary on the history of the All Blacks jersey and the Supersounds campaign. And for its latest trick, it's got Richie McCaw, Dan Carter and Israel Dagg to embrace their domestic sides to promote the arrival of iron-on numbers on fan jerseys.

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AIG packs down with the NZRU

  • Marketing
  • October 12, 2012
  • StopPress Team
AIG packs down with the NZRU

In what could be seen as either a blow for rugby purists lamenting the sport's descent into commercialism or a massive boost for the New Zealand Rugby Union—and the game as a whole—global insurance company American International Group has signed a five and a half year sponsorship agreement that will see its logo take pride of place in the middle of the All Black jersey.

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