articles tagged 'agency'

How FCB cracked briefs over the Christmas break

  • PopPress
  • January 15, 2018
  • StopPress Team
How FCB cracked briefs over the Christmas break

FCB's creatives might have been away from their desks during the Christmas break but that doesn't mean there were no ideas being generated. The agency created a Christmas Brief Cracker to keep up with clients' needs.

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Rory Gallery to join Special Group as head of strategy

  • Movings/Shakings, brought to you by Marsden Inch
  • December 14, 2017
  • StopPress Team
Rory Gallery to join Special Group as head of strategy

Special Group has appointed Rory Gallery to the position of head of strategy.

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EY Entrepreneur of the Year finalist Mark Hurley on stepping into adland with no experience

  • Awards
  • July 28, 2017
  • StopPress Team
EY Entrepreneur of the Year finalist Mark Hurley on stepping into adland with no experience

Little Giant founder Mark Hurley was recently selected as one of the 17 finalists in this year's edition of the EY Entrepreneur Of The Year Awards. We chat to him about starting an agency despite having no industry experience, hiring the right staff and ensuring that his business has the legs to make it through all the disruption blowing through the landscape.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Martin Yeoman and Jamie Hitchcock set to leave Assignment to launch indie shop

  • Movings/Shakings, brought to you by Marsden Inch
  • April 10, 2017
  • StopPress Team
Martin Yeoman and Jamie Hitchcock set to leave Assignment to launch indie shop

Assignment group managing partner Martin Yeoman and creative director Jamie Hitchcock have confirmed that they're establishing their own communications company called The Enthusiasts.

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Air New Zealand set to choose its media agency, OMD, PHD and Carat slog it out

  • Media
  • December 13, 2016
  • Damien Venuto
Air New Zealand set to choose its media agency, OMD, PHD and Carat slog it out

One of the biggest media pitches of the year is set to reach its conclusion shortly, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

This 'super-ad' can be used to sell anything

  • Advertising
  • November 18, 2016
  • StopPress Team
This 'super-ad' can be used to sell anything

Tired of coming up with ideas for new TVCs? A Canadian creative agency has filmed an ad for every product. Just insert the brand name and it's ready to air.

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Agencies, brands and Brexit

  • Opinion
  • July 4, 2016
  • Michael Goldthorpe
Agencies, brands and Brexit

Hunch's Michael Goldthorpe explains Brexit with an adland analogy, and considers what might happen if one of the biggest agencies suddenly decided to leave a holding company.

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Cannes day four: Y&R picks up its second Grand Prix and NZ agencies come away a few Lions heavier

  • Awards
  • June 23, 2016
  • StopPress Team
Cannes day four: Y&R picks up its second Grand Prix and NZ agencies come away a few Lions heavier

Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.

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Us&Co aims to be the agency of the future

  • In association with Us&Co
  • April 4, 2016
  • StopPress Team
Us&Co aims to be the agency of the future

Us&Co may be new kids on the block, but the team says it's on the road to reinventing the ad game, leaving traditional business models in the dust. Here's a peek at the agency and what it's been up to.

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How to run an agency

  • PopPress
  • June 12, 2015
How to run an agency

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Mad Men meets The Office? Stem Creative sends its satirical web series about agency life into the wild

  • Advertising
  • April 29, 2015
  • Holly Bagge
Mad Men meets The Office? Stem Creative sends its satirical web series about agency life into the wild

Stem Creative has released the first three episodes of its six-part satirical web series called Agency, just a few short months after the creators came up with the idea. And the result is a humorous look at the trials and tribulations of the advertising industry through the eyes of three “hapless but genuine and enthusiastic marketing wannabes” at a small creative marketing agency in Wellington.

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Are these the end times of the traditional media agency?

  • Media
  • June 25, 2014
  • Alex Lawson
Are these the end times of the traditional media agency?

With the emergence of channels such as Facebook, Twitter, Instagram and Snapchat, the role of the traditional media agency is being challenged, changing and by some predicted to crumble completely. ZenithOptimedia's business director Alex Lawson questions whether we still need a media agencies when everything can go out digitally and for free.

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Is agency performance a question of size? Or is it what you do with it that counts?

  • Advertising
  • March 11, 2014
  • Michael Goldthorpe
Is agency performance a question of size? Or is it what you do with it that counts?

When it comes to agencies, is bigger usually better? Or can smaller shops be just as sharp? Michael Goldthorpe reckons the answer to both questions is yes.

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One vs. many: Courtney Lambert on why New Zealand needs a mixed agency model to reach its growth targets

  • Marketing
  • August 24, 2012
  • Courtney Lambert
One vs. many: Courtney Lambert on why New Zealand needs a mixed agency model to reach its growth targets

Is a single agency model the best approach to fulfill New Zealand's growth targets? Courtney Lambert doesn't think so.

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