FCB's creatives might have been away from their desks during the Christmas break but that doesn't mean there were no ideas being generated. The agency created a Christmas Brief Cracker to keep up with clients' needs.
Marketing, advertising & media intelligence
Special Group has appointed Rory Gallery to the position of head of strategy.
Little Giant founder Mark Hurley was recently selected as one of the 17 finalists in this year's edition of the EY Entrepreneur Of The Year Awards. We chat to him about starting an agency despite having no industry experience, hiring the right staff and ensuring that his business has the legs to make it through all the disruption blowing through the landscape.
Assignment group managing partner Martin Yeoman and creative director Jamie Hitchcock have confirmed that they're establishing their own communications company called The Enthusiasts.
One of the biggest media pitches of the year is set to reach its conclusion shortly, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account.
Tired of coming up with ideas for new TVCs? A Canadian creative agency has filmed an ad for every product. Just insert the brand name and it's ready to air.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Hunch's Michael Goldthorpe explains Brexit with an adland analogy, and considers what might happen if one of the biggest agencies suddenly decided to leave a holding company.
Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.
Us&Co may be new kids on the block, but the team says it's on the road to reinventing the ad game, leaving traditional business models in the dust. Here's a peek at the agency and what it's been up to.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Mad Men meets The Office? Stem Creative sends its satirical web series about agency life into the wild
Stem Creative has released the first three episodes of its six-part satirical web series called Agency, just a few short months after the creators came up with the idea. And the result is a humorous look at the trials and tribulations of the advertising industry through the eyes of three “hapless but genuine and enthusiastic marketing wannabes” at a small creative marketing agency in Wellington.
With the emergence of channels such as Facebook, Twitter, Instagram and Snapchat, the role of the traditional media agency is being challenged, changing and by some predicted to crumble completely. ZenithOptimedia's business director Alex Lawson questions whether we still need a media agencies when everything can go out digitally and for free.
When it comes to agencies, is bigger usually better? Or can smaller shops be just as sharp? Michael Goldthorpe reckons the answer to both questions is yes.
One vs. many: Courtney Lambert on why New Zealand needs a mixed agency model to reach its growth targets
Is a single agency model the best approach to fulfill New Zealand's growth targets? Courtney Lambert doesn't think so.