Following a competitive pitch involving two other agencies, Carat has been awarded the media planning and buying business for Barfoot & Thompson. But that silver lining comes with a fairly big cloud, because Dick Smith has left the Carat building.
Droga5 appoints bcg2’s Chris Long, production house 8com opens up in New Zealand, three agencies fly Kiwi flag at Asian Marketing Effectiveness awards, APN announces its new motoring editor, The Sweet Shop welcomes award-winning UK director to the family, Yahoo! adds two to its sales stable and Aegis Media appoints a shopper marketing specialist.
Aegis recently announced its official arrival on the local scene after the merging of Carat and Mitchells. And now it’s announced the local launch of bespoke consumer study, the Consumer Connection System (CCS), which provides insights into how consumers choose and use media in an effort to better connect them with brands.
UK-based Aegis Media, “the world’s fastest growing marketing communications group”, bought Mitchell Communication Group in June last year for AU$363 million. And Carat and Mitchell have now officially been brought together in New Zealand, with around 70 staff from a variety of businesses now beavering away in a new Parnell office.
Glenn Jameson has “been putting out fires his entire career and now wants to start some”, Raydar’s long serving creative director hands over the baton, James Coleman gets up early, ex APNer Greg Hornblow moves into real estate, and, fresh from swallowing Mitchells, Aegis launches a new innovation unit.
He switched from creative agency to media agency almost three years ago, and now Mitchell and Partners managing director Philip O’Neill is set to make another switch and will step down from the role in the next few months.
The New Zealand office of Haystac opened for business in 2009 and two years on things are going rather swimmingly for the Aegis-owned PR agency, with TelstraClear, Jetstar, Sonos Electronics, Motorola and Next Generation Clubs recently joining SEEK, DB, GlaxoSmithKline, Mattel and Beehive and Premier bacon on its client list. They grow up so fast.
…as a ‘hostage drama’ unfolds between DDB and Colenso, Waxeye gets Carter, Aegis names its regional big cheese, King St advertising’s Chris Williams gets some media traction with his Rugby World Cup song, Wellington’s soon-to-open Le Cordon Bleu school finds its main man and Donovan Boyd adds an account manager.
…as Aegis opens a new activation division and Apollo Marketing’s Will Riley gets the plum posting; Graeme Underwood moves across the hall and Rachel Lorimer takes over publicity duties at MediaWorks; Simon Kozak is appointed high priest of The Church; Greg Shand sells his share of Baldwin Boyle Group after 25 years with the company; Datamine finds a managing director in its existing ranks; and Ian Hughes announces some changes at Bigmouth voice agency.
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