articles tagged 'Advertising'

Vying for votes: National, Labour and Green up the advertising ante

  • Advertising
  • September 5, 2017
  • StopPress Team
Vying for votes: National, Labour and Green up the advertising ante

With voting kicking off in a week's time, parties are making their voices heard in a flurry of new campaigns.

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Public Trust urges New Zealanders to get real about death and prepare for the future

  • Advertising
  • August 11, 2017
  • StopPress Team
Public Trust urges New Zealanders to get real about death and prepare for the future

Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.

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Havas promotes Manrose with real-time sports updates

  • Advertising
  • June 22, 2017
  • StopPress Team
Havas promotes Manrose with real-time sports updates

While New Zealand’s sports teams are being put to the test on the world-stage, Manrose is putting banner ads to the challenge in a new responsive digital campaign via Havas.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The 10 most complained about ads of 2016

  • Advertising
  • June 20, 2017
  • StopPress Team
The 10 most complained about ads of 2016

The ASA has released the country’s most complained about ads of 2016 and unsurprisingly it was racism, encouragement of illegal behaviour and inappropriate sexual content that got New Zealanders' blood boiling.

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Y&R takes TAB in different direction following account win

  • Advertising
  • June 2, 2017
Y&R takes TAB in different direction following account win

The TAB has launched a new positioning via the handiwork of its new creative partner Y&R NZ.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Vice launches Zealandia platform for local stories

  • Media
  • May 5, 2017
  • Damien Venuto
Vice launches Zealandia platform for local stories

Vice is continuing its investment in local stories with the launch of a new online platform dedicated to the unique experiences of living in the Land of the Long White Cloud.

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Typing into Google is so 2016

  • Voices
  • April 24, 2017
  • Ben Rose
Typing into Google is so 2016

NIB's Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon's voice-activated services in the near future.

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Introducing Grandpa Leo, CleanPaleo’s familiar new ambassador

  • Advertising
  • March 31, 2017
  • Jihee Junn
Introducing Grandpa Leo, CleanPaleo’s familiar new ambassador

Donned in flat cap, cardigan and salt and pepper beard, CleanPaleo director Art Green fronts up the company's first major ad campaign as Grandpa Leo. We talk to the health food entrepreneur and former Bachelor star on filming, the company itself and leveraging the 'Art Green' brand.

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Niue Tourism releases first major ad campaign via Run

  • Advertsing
  • February 20, 2017
  • StopPress Team
Niue Tourism releases first major ad campaign via Run

Niue Tourism has teamed up with indie creative agency Run to launch a brand campaign featuring real travellers sharing their experiences of the island.

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Val Morgan unveils new measurement tool, increases cinema audience insights

  • Advertising
  • February 14, 2017
  • StopPress Team
Val Morgan unveils new measurement tool, increases cinema audience insights

Measurement of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to attract additional ad spend, with the outdoor and TV industries already paying attention to responses of their viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.

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Will fake news lose its power now that we know it exists? Probably not

  • Voices
  • January 16, 2017
  • Colleen Ryan
Will fake news lose its power now that we know it exists? Probably not

We don't believe everything we see in ads in much the same way that we don't believe all the fake news we read. But as Colleen Ryan argues, we don't necessarily have to believe things for them to have an impact on our decision-making.

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2degrees makes a cameo in Skinny Mobile ad

  • Advertising
  • November 29, 2016
  • StopPress Team
2degrees makes a cameo in Skinny Mobile ad

If there's one thing that the US presidential election taught us, it's that mentioning your competition (even if you have a very compelling argument) probably isn't a good idea. And with this in mind, it's somewhat surprising that Skinny Mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: "Don't waste your time hunting for 2degrees' data".

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ASB steps back to make its slogan one step ahead

  • Advertising
  • November 17, 2016
  • Jessica-Belle Greer
ASB steps back to make its slogan one step ahead

‘Just do it’, ‘Sure to rise’ and ‘Finger lickin' good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.

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Spark bankrolls music section on The Spinoff

  • Media
  • October 28, 2016
  • StopPress Team
Spark bankrolls music section on The Spinoff

Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.

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Air New Zealand unleashes Dave the goose on Aussie travellers

  • Advertising
  • October 12, 2016
  • StopPress Team
Air New Zealand unleashes Dave the goose on Aussie travellers

In a bid to woo more Australian passengers, Air New Zealand has launched a new campaign to change the airline’s perception with its neighbours across the ditch.

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