Browsing: Advertising

News
Top 100 hottest brands
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Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last …

News
Shock, horror – Aussie telcos tell the truth
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Three top Australian telecommunications companies have promised to be more truthful in their advertising. What a novel idea.

In an effort to stamp out dubious and misleading claims in the telco industry, Telstra, Vodafone and Optus have assured the Australian Competition and Consumer Commission (ACCC) that they will improve their …

News
Ogilvy nabs $20m account
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The shift that dare not speak its name is true. ANZ/National has shifted its entire media account to Ogilvy, away from OMD.

The surprise move is a huge win for Ogilvy, which already handles the creative work for banking rival Kiwibank. According to Nielsen data, the combined ANZ/National …

Awards/events
2009 EFFIE Awards
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Since its inception in New York in 1968, the pseudo-acronym has become synonymous with the most effective and creative TV advertising the industry has to offer. See all the finalists here.

Mark your diaries on Thursday 8 October for the biggest annual bash for ad agencies. The formal ceremony will …

News
Ads@6: 31 Aug-3 Sep
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In a New Zealand first, StopPress has collected all the week’s most expensive TVCs into one handy place: here. Why? Not because they’re good. Some (arise, Sir Harvey Norman) are something else. But hey, when you’re spending so much so often, it pays for us to listen …

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