Measurements of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to rope in the spend with billboards and televisions already paying attention to responses of its viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.
Browsing: Advertising
Even though fake news has been identified as one of the big villains of 2016, TRA’s Colleen Ryan doesn’t believe we are now going to be immune to its influence.
If there’s one thing that the US presidential election taught us, it’s that speaking about your competition (even if you have a very compelling argument) probably isn’t a good idea.And with this in mind, it’s somewhat surprising that Skinny mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: “Don’t waste your time hunting for 2degrees’ data”.
‘Just do it’, it’s ‘Sure to rise’ and ‘Finger lickin’ good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.
Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.
In a bid to woo more Australian passengers, Air New Zealand has launched a new campaign to change the airline’s perception with its neighbours across the ditch.
The ASA recently upheld a complaint against Ssangyong, which advertised an SUV as the “best value”. This was found to be misleading to consumers and showed little sense of social responsibility. In light of this finding, we take a look at where Ssangyong went wrong to see when advertisers can legally describe a product as ‘the best’.
It took over two and half years and cost around $60 million, but TVNZ has finally moved into its new office space. We chat to TVNZ chief executive Kevin Kenrick about moving back home.
It was formed through an unlikely alliance forged between four competitors. And now six months in, StopPress discovers KPEX is exceeding expectations and gaining traction in the rapidly expanding digital market.
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.
It’s that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower’s Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.’s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.
There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram’s Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.
Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog’s AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.
Fanta and NZME are taking their latest campaigns to the streets in the hopes foot traffic will provide ultimate brand engagement.
McDonald’s, DDB and Robber’s Dog want burger fans to join John Smith and make history by creating their perfect burger.
Quitline has teamed up with Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. ‘I’ve been there, and how I’m here’ aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smokefree goal, which is an important challenge given 15 per cent of the population still smokes.
It’s that time of year again, the finalists of the Axis Awards have just been announced and Colenso BBDO/Proximity is well ahead with 85 entries, followed by FCB with 58, Y&R with 51 and last year’s biggest winner (which also took home Creative Agency of the Year), DDB with 33.
‘Tis the season to be commercial, and Kiwi brands are certainly embracing the opportunity with Lotto New Zealand, Pak n Save and New World all recently releasing Christmas-themed spots.
Innovation is often revered as an esoteric art form, which only a few geniuses are privy to. But Andrew Lewis argues that everything isn’t as mystical as it seems.
Around 17 years after it all began, Trade Me is on track to reach its one billionth listing in early December. And the online trading company plans to celebrate this milestone by through a range of activations over the next few weeks.
Several weeks ago, Lightbox released a research claiming that one in five people were likely to drop their Sky subscription following the Rugby World Cup. From the outset, it was clear that Lightbox was having a go at Sky and looking to win subscribers from the paid TV broadcaster. And although Lightbox chief executive Kym Niblock said the emphasis on Sky was simply a by-product of the research, there’s little or no ambiguity in terms of which who Lightbox is referring to in its latest TVC. PLUS: Niblock calls for the industry work on portraying ‘binge-watching’ in a more positive light.
While we generally prefer to write about good advertising campaigns here at StopPress, we’re happy to give the bad ones a prod from time to time, whether it’s for blatant rugby bandwagon jumping or cringey beach cricket. So here are a few that have got our goats recently.
To keep the wheels at Trade turning 24 hours a day isn’t easy. It takes approximately 500 staff members across a range of disciplines to make sure that late-night browsers, whose minds are riding a wave of pinot, are able to click the ‘buy now’ button when they encounter some completely unnecessary—but undeniably awesome—bronze fighting rooster statuettes*. So, for its new staff recruitment video, Trade Me takes viewers on a tour through the business, showcasing the various roles that potential employees could take on by joining the company.
Sealord has confirmed the appointment of Ogilvy & Mather NZ to its digital account less than a year after handing its business to The White Agency.
Having recently had himself 3D-printed as part of Spark’s promotional push for the release of the iPhone 6, Henry Oliver looks at whether the concept of queuing for readily available items might soon become a thing of the past.
Around this time every year, the television industry erupts in excitement as the shows for the upcoming season are introduced to viewers and—perhaps more importantly—advertisers. TVNZ was the first out the gates this year, putting on another exorbitant show on Wednesday night that left media types with very sore heads on Thursday morning. But before the chaos hit, TVNZ commercial director Jeremy O’Brien took a few minutes to reflect on what has been a good year for the state-funded broadcaster while also looking forward to what the business aims to achieve over the next 12 months.
In most instances, losing an item is little more than a frustration, but it can be quite a major problem when the said item is a credit card. Usually, the relisation that a credit card is missing is followed by about 20 minutes of manic searching, 30 minutes of concern about where you were pick-pocketed and then the painful recognition that you’ll have to cancel the card for security’s sake. Then, once the card is cancelled, nothing is quite as annoying as finding the now useless piece of plastic lying in your wardrobe under your trousers and realising that it just fell out of the pocket of your jeans (yes, this is a personal experience).
In a new series, StopPress talks to a range of newsmakers currently trying to shine lights into dark places while also keeping their own lights on and looks at whether commercial realities are leading to editorial compromise. Next up, Damien Venuto talks with NZME’s Dallas Gurney about his new role and how he sees branded content existing alongside journalism.
Every once in a while, brands jump onto their promotional soapboxes and take aim at what they see as their competitors’ flaws. And while this type of comparative advertising has existed for as long as competing brands have been being sharing shelf space, the Kiwi advertising space has served up a few interesting battles over the last few months.
Marketers have so many tools available to them to target customers and personalise communications. But they still need to bear in mind how people arrive at the front door in the first place, says Andrew Lewis.