VMO New Zealand’s workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers.
Marketing, advertising & media intelligence
Y&R New Zealand has today announced the appointment of Kim Pick as executive creative director.
Spark and Colenso BBDO launch a campaign that encourages women to pursue leadership roles.
Pinning down progression can be difficult and vague to measure; for some, it's taking their first mouthful while for others, it's an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.
Outdoor advertising company APN Outdoor New Zealand has unveiled plans to transform three high-profile Auckland billboards.
Not long ago, Yahoo positioned itself as a media company, with Katie Couric on the books and a team of journalists creating original content in this market (as recently as 2013 it housed a digital media team of around 50 staff in this market). Now, after saying farewell to its entire editorial team, saying goodbye to Spark (which switched email providers) being acquired by Verizon for US $4.5 billion and combining it with AOL to form Oath, and rebranding to Yahoo Platforms, it is doubling down on ad tech. Yahoo Platforms head of sales Arnaud Calonne talks about the local digital advertising scene and why there's still room to grow.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Spark and Colenso BBDO have launched a new campaign called '#thankstoyou' that celebrates the organisations and individuals who have helped advance perceptions and attitudes towards the LGBTQI+ community.
oOh! Media has marked its territory in Wellington’s Coastlands shopping centre with the addition of 16 retail panels.
At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.
KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting. Thompson talks StopPress through the decision and the new offering.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.
Greenpeace is getting into the Christmas Spirit with a spoof of a Coca-Cola Christmas ad. But, not all is as happy as it appears.
Want to know what's driving the industry's future creatives? AUT's End of Year Portfolio Show will feature the school's 10 Commandments alongside the work of industry hopefuls.
Collective and ASB are using Kiri, the 'True Rewarden', to help Kiwis rediscover the True Rewards programme.
Contagion has lured New Zealand-born creative talent Todd McCracken back home with a joint-executive creative director role.