In a new brand campaign, by EightyOne, Powershop is shining a light on the relationship consumers have with their electricity through a young woman and a big pink blob.
Browsing: advertising
Get out the tissues. Vodafone is celebrating the possibilities of 5G in a beautiful campaign by DDB dubbed ‘Huxley’.
Clemenger BBDO and Warmer Kiwi Homes have banded together to promote the second phase of the Warmer Kiwi Homes grant.
Meridian have teamed up with Garage Project brewery to launch Turbine Pale Ale and introduce the energy company’s new renewable energy certification.
Aiming to get New Zealanders to speak more Te Reo Māori than a native Australian bird, Augusto and the Māori Language Commission have issued a fairly easy seeming challenge to our Kiwis.
Last month brought news that KPEX, the Kiwi Premium Ad Exchange consortium created in 2015 by Stuff, NZME, MediaWorks and TVNZ, is to close. The move is the result of changing market demands and shareholder priorities. Following the news, local programmatic players, Kargo and Acquire, have shared their thoughts.
DDB Group has launched its fifth agency following growth and globally successful campaigns. Tribal Worldwide New Zealand now leads the group’s digital department.
Special Group has welcomed in its newest member in the form of Storm Day. Now the head of account service, Day has made the move from one of New Zealand’s most popular brands, Lewis Road Creamery.
Matt West, partner and business director at EightyOne, writes about the attempt to sponsor Wellington’s Basin Reserve in the name of supporting women’s sports.
With entries open for The 2019 Pressies, we take a look at how to deliver authentic content and audiences with Sean Brown, general manager of Mango Communications and convenor of judges for The Pressies, and Simon Kenny, head of communications and McDonald’s NZ.
2degrees has released a new employment brand campaign to showcase its diverse staff and what makes the company culture different.
Richard Stevens will step back from the role of managing director of BrandWorld after almost 10 years at the helm. He will be replaced by experienced executive Rachael Weaver, who will assume the role of general manager – effective immediately.
With entries open for The 2019 Pressies, we take a look at pop culture hacking with TBWA’s Angelina Farry and Ben Wheeler, 2degrees chief brand and insights officer.
WPP AUNZ has posted a loss of $253.5 million for the half year ending 30 June 2019. In the announcement, John Steedman, executive director and Interim chief executive officer looked in the future, discussing agreements to reduce its portfolio by 20 businesses.
At the end of last month, advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference where Facebook’s vice president of partnerships, Ime Archibong, spoke about social responsibility, the danger of a single story and the power of technology.
A five-way pitch has ended with BMW Group New Zealand appointing Pead PR as its agency of record. The agency will oversee all communication elements for the group including press office management, corporate reputation and product communications for its two core brands BMW and MINI.
NZME has launched a full in-house programmatic sales team dedicated to its advertising agency partners – the day after KPEX announced its closure.
Publicis Groupe has acquired independent customer experience agency Affinity ID and is set to relaunch it under the Digitas brand as Digitas Affinity ID.
KPEX, the Kiwi Premium Ad Exchange consortium created in 2015 by Stuff, NZME, Mediaworks and TVNZ, is to close.
Andrew Reinholds, managing partner at OMD, has announced his departure.
WPP AUNZ has entered into an agreement to sell 100 percent of its interests in the Kantar businesses in Australia and New Zealand (Kantar).
For Rail Safety Week, KiwiRail, TrackSafe New Zealand and DDB have launched a campaign to remember the near misses suffered daily by train drivers.
A new ANZ Smart Daffodil is being rolled out for the Cancer Society to mark Daffodil Day. The new pin, by TBWA, turns anyone who wears it into a fundraiser for the charity.
At the end of last month advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference and heard from Facebook’s global marketing officer Antonio Lucio about diversity, regulation and rebuilding its reputation.
With less than four percent of New Zealanders registered as donors, New Zealand Blood Service is calling on the country to join the ‘Biggest Reserve Bench’ with the help of Sir Graham Henry and YoungShand.
Dentsu Aegis Network (DAN) New Zealand has announced the appointment of two leadership roles. Rachel Anderson-Cormack has been appointed head of commercial operations and DAN solutions, alongside Guy Cousins who joins the network as group head of strategy.
AMI hopes to show kindness can make all the difference in a new brand piece by Colenso BBDO, centered on the emotion of insurance.
To launch its 12 new dedicated Sky Sport channels and its new Sky Sport Now streaming product to replace Fan Pass, Sky has released a campaign to demonstrate to New Zealanders why adding sport to life can make it better.
FCB’s popping bottles of its very own champagne to celebrate its big wins this year including Creative Agency of the Year at Axis and Most Awarded Media Agency at the Beacons.
New Zealand agency Ogilvy has had a shakeup this week as its managing director Greg Partington bought WWP AUNZ’s shares in the agency. The agency will now don the new moniker Stanley St while WPP launches Ogilvy International.