Browsing: Ad:Tech

Taming the ‘first screen’: Tom Eslinger on making mobile magic

Tom Eslinger, Saatchi & Saatchi’s global head of digital and social returned to the New Zealand stage last week (albeit virtually) at Ad:Tech’s inaugural Auckland conference. And, beaming in over Skype from his hotel room in Singapore, he shared a concentrated dose of the secrets to mobile marketing contained in his book Mobile Magic, which was released earlier this year.

Playing the long game: Todd Wheatland on why content marketers need to start measuring the right things

The inaugural Ad:Tech New Zealand conference took place yesterday at the AUT Business School, with around 400 people in attendance. And while measurement is one of the digital realm’s major strengths, Todd Wheatland, global head of strategy at content marketing agency King Content, used his time on stage to prove the famous quote (that wasn’t actually uttered by Einstein) of ‘not everything that counts can be counted, and not everything that can be counted counts’.