Buying of ad inventory has traditionally been an esoteric art typified by Excel spreadsheets, PowerPoint presentations, and a continuous stream of back and forth communications. This approach created various touch points that collectively sapped the resources of media companies and slowed down the entire process. However, the emergence of programmatic buying has over the last few years expedited the process by centralising communications through innovative software solutions. One of the companies that has successfully provided such services across the Australasian market over the last few years is Adslot, but the company’s business director Stacey Perillo believes that programmatic buying in the digital space has not been quite as effective as it could’ve been. So, in an effort to streamline the process, the company has made some key changes to its offering.
Adslot fuses its tools, facilitates ‘world first’ deal between Trade Me and Neo@Ogilvy