Vodafone has made the most of Adshel’s Immerse product, which uses EL (electroluminscent) paper to give the impression of a Christmas tree lit with neon. The campaign with Spark PHD and DraftFCB saw the poster illuminate in different parts, with an animation sequence creating the neon sign effect.
Adshel jingles the bells and whistles with Vodafone Christmas poster
Yellow, True and Marker Studio have serious fun with augmented reality
Directories group Yellow’s first foray into augmented reality in its app is all about entertainment, but it has plans to get serious with the technology as part of its transition from print to digital.