Quarterly statistics released by the Outdoor Media Association of New Zealand indicate strong revenue growth figures for the out-of-home advertising category. And APN Outdoor will be hoping it grows further, because it has just launched a new, smaller billboard package that will enable brands to book ad space at ten prime locations for two weeks at a time.
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Some saw BNZ's EmotionScan campaign as a cynical marketing gimmick. Others saw it as smart and relatively interesting marketing ploy to get Kiwis thinking about their money. And others still thought it was a bit of both. But whatever your thoughts, there's no doubt the technology has caught the attention of plenty of punters and no more so than in Britomart, where a special Adshel with an interactive LCD touch screen programmed with the special software saw more than 5,000 humans front up for a financial face-reading, one of the highest levels of interaction seen for an Adshel Ignite campaigns.
Digital screens and mobile technology offer a range of new creative opportunities for the outdoor industry and Johnson & Johnson-owned brand Neutrogena has employed the services of a special hi-tech Adshel in Auckland that takes photos of punters, does a bit of whizzbangery and spits out an image that makes them look younger.
DraftFCB's Analy Tigers took the win at Adshel's Creative Challenge last week. And here's what pressurised creativity looks like.
60 creatives turned up at Generator in Britomart last week to eat, drink, be merry and spend one hour devising an outdoor campaign for Surf Life Saving New Zealand (SLSNZ) as part of the Adshel Creative Challenge. And it was the team from DraftFCB—Kevin Walker, Ant Bell and Adam Taylor, AKA team 'Analy Tigers'—that took the win.
Adshel has once again joined forces with its main charity Surf Life Saving New Zealand for the annual Creative Challenge, which is now in its third year. And it's calling on agencies to put their names in the hat.
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Colenso's Creative Challenge-winning campaign hits the streets, looks to give surf lifesaving a winter boost
In November last year, 16 creative teams were given a brief, some sustenance and one hour to come up with an outdoor campaign for Surf Life Saving New Zealand as part of Adshel's Creative Challenge. Colenso BBDO's Ben Polkinghorne, Scott Kelly and Salah Ben-Brahim came out on top, and their concept has now migrated into the real world and forms the basis of the charity's winter campaign.
It's goodbye to the O'Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.
The image of Chinese revolutionist Mao Tse-tung dancing the infamous Gangnam Style was just too much for the Auckland Council, which has denied Powershop's latest 'Same Power Different Attitude' ad from appearing on its bus stops.
There's always a whole heap of creativity on display when the amazing outfits competing for the World of Wearable Art Awards hit the stage in Wellington every year. And now there's some creativity on the streets as well, with Adshel and True joining forces to create a specially built shelter on Ponsonby Road to promote the 'Off the Wall: Wearable Art Up Close' exhibition currently featured at the Auckland Museum and drive ticket sales for the 2013 show from 26 September – 6 October.
Outdoor media is doing it pretty tough at the moment, but Adshel had a stellar 2013, both here and in Australia. And now it's got something else to shout about because, after 15 years of loyal service from the old brand, it has unveiled its new one.
Saatchi & Saatchi snaffles a digi-boffin, a word from our X Factor sponsors, the Media Design School kids are alright, Adshel brings in a chief organiser, DB stalwart steps down, Gopher adds one to the burrow and Murray Lindsay swaps stations.
The air was thick with the smell of creativity at the Hopetoun Alpha on 8 November for Adshel's Creative Challenge (turns out creativity smells a little bit like a combination of cigarette smoke, ironic t-shirts, Sal's Pizza and desperation), and after 60 minutes of furious jotting and pressurised thinking to come up with a campaign that would raise awareness—and funds—for Surf Life Saving New Zealand next winter, it was Colenso BBDO's team that took the top prize.
Entries for this Thursday night's Adshel Creative Challenge wind up on Tuesday night at 5pm. And there are still a couple of spots available for agency teams who enjoy eating pizza, drinking booze and developing a campaign for Surf Life Saving New Zealand in just 60 minutes.
While the joy of seeing clients succeed offers inspiration for creatives, ego points, a sweet prize, and free pizza and booze are also renowned as powerful incentives to get adfolk to strive for quality. And, in an effort to promote the wonders of the static poster, Adshel is doing just that with the second instalment of its Creative Challenge, which has just opened for registrations and this year hopes to attract 100 local creatives to develop a campaign for Surf Life Saving New Zealand in just 60 minutes.