articles tagged 'Adshel'

MediaWorks illuminates the streets with news through digital Adshels

  • Advertising
  • March 8, 2016
  • StopPress Team
MediaWorks illuminates the streets with news through digital Adshels

MediaWorks has teamed up with Adshel to make sure the Newshub brand can be seen anywhere and everywhere, keeping commuters updated with the latest news headlines from Adshel's digital network.

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Movings/Shakings: 12 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 12, 2016
Movings/Shakings: 12 February

Industry happenings at Frucor, Flight Centre, Fairfax Media, Adshel, Bauer, Fresh Focus, Brandstand, Sizmek and Rubicon Project.

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Movings/Shakings: 22 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 22, 2016
  • StopPress Team
Movings/Shakings: 22 January

Industry happenings at DDB, Pandora, Adshel, Spur, Anthem, IBM, VW, Weta and Jetmax.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
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All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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We sit down for a chat with industry leaders to find out what they're up ...

The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train

  • Media
  • November 18, 2015
  • Ben Fahy
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
iSite's The Victoria

The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

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Movings/Shakings: 7 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 7, 2015
  • StopPress Team
Movings/Shakings: 7 August

Industry happenings at TRA, Dot Loves Data, Adshel, Comvita, Intelligent Ink, Better by Design and Asia Pacific Digital.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings/Shakings: 30 June--UPDATED

  • June 30, 2015
  • StopPress Team
Movings/Shakings: 30 June--UPDATED

Industry happenings at DNA, Facebook, Adshel, Orange Productions, MediaWorks, Vanilla Brief, BTL and Maori TV.

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Adshel flicks the switch on digital screen network, explores programmatic opportunities

  • Media
  • June 5, 2015
  • Ben Fahy
Adshel flicks the switch on digital screen network, explores programmatic opportunities

Spark, McDonald’s, Tower, Coca-Cola, Skinny Mobile and Sky are the first advertisers to get themselves onto Adshel’s new network of 35 digital roadside panels in Auckland and general manager Nick Vile says the response from the market to the new screens has been huge.

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Movings|Shakings: 29 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 29, 2015
  • StopPress Team
Movings|Shakings: 29 April

Changes at Adshel, NZME, Fairfax and Ooh! Media.

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Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility

  • Media
  • April 29, 2015
  • Ben Fahy
Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility
Image via screenmediadaily.com

APN Outdoor started the large-format digital party in New Zealand in 2013, iSite is set to launch its own large format digital network soon and a few other smaller players have added their own sites. Now Adshel is joining in the fun, with 35 digital panels set to be switched on in the Auckland CBD and fringe suburbs in June. And general manager Nick Vile says it opens up a range of possibilities for advertisers.

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Movings/Shakings: 12 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 12, 2014
  • StopPress Team
Movings/Shakings: 12 August

Industry happenings at TRN, MPA, Adshel, Hunch, BelowTheLine, Apollonation and the Pond.

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From static signs to digital screens: how the oldest medium is adapting to the new world

  • Media
  • August 1, 2014
  • StopPress Team
From static signs to digital screens: how the oldest medium is adapting to the new world

Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It's coming off a low base and it's still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here's what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.

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'Normal' people don't love advertising

  • Advertising
  • July 29, 2014
  • Damien Venuto
'Normal' people don't love advertising

When it comes to media and advertising consumption, the denizens of ad land aren't normal. While the rest of the world does everything it can to avoid pre-rolls and 60-second TV spots—however creative they might be—those employed by the advertising and marketing machine tend to be far more enamoured with promotional messaging. So, in an effort to remind ad people that their undying love for all forms of advertising might not be shared by everyone, Adshel has launched a campaign that encourages ad people to take a quiz to determine how in love they are with advertising.

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Outwards and upwards: OMANZ figures show out-of-home spend continues to rise

  • Media
  • June 20, 2014
  • Lynda Brendish & StopPress Team
Outwards and upwards: OMANZ figures show out-of-home spend continues to rise
Source: Advertising Standards Authority

The Outdoor Media Association of NZ (OMANZ) has reported another period of growth for the Out of Home industry, with gross media revenue for Q1 increasing by 2.3 percent over the same period in 2013, reaching $15.8 million for the quarter. Plus: the industry's steps to solve the measurement problem.

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Adshel gets on board with new outdoor interactive platform

  • Outdoor
  • March 31, 2014
  • Amanda Sachtleben
Adshel gets on board with new outdoor interactive platform

New Zealand is in line for a 1500-strong network of out of home mobile interactive sites thanks to Adshel and joint venture partner Clear Channel Outdoor. The sites, to include bus stops and free standing units in metropolitan centres, let mobile users get interactive brand messages via near field communication or QR code.

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Adshel unveils Surf Life Saving NZ summer appeal poster

  • Outdoor
  • January 28, 2014
  • Damien Venuto
Adshel unveils Surf Life Saving NZ summer appeal poster

Adshel has unveiled a new summer appeal poster based on Colenso BBDO's idea that won the Creative Challenge in 2012. The new poster was initially meant to employ DraftFCB's winning concept from last year's competition, but the agency could not complete the poster in time for the summer appeal. Fortunately, Running with Scissors (the agency that currently holds the Surf Life Saving account) stepped in to update Colenso's concept.

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