Browsing: Adshel

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Adshel puts some LED in Vodafone’s pencil
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Adshel has continued its recent streak of outdoor innovations with the release of its new LED advertising display technology, which will feature on selected Adshel Create bus shelters. And Vodafone’s latest campaign to promote the joys of mobile internet is the first to put it to use. 

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Outdoor shrinkage continues, but not as cold as last year
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The Outdoor Media Association of New Zealand (OMANZ) has released its first quarter gross media revenue results. And, while it has shrunk 1.7 percent on the same period last year, with $13.618m spent outside, OMANZ says it is a significant improvement on the 8.1 percent shrinkage the out-of-home sector experienced in 2009.

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Adshel and Telecom embrace the great outdoors
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Walk around any major New Zealand urban centre and you’ll probably notice a host of strange tardis-like constructions emblazoned with large white squiggles. Some call these relics from another time ‘phone booths’ or ‘payphones’ and, as a result of the rampant onslaught of technology, they are becoming increasingly irrelevant. But, as they’re typically situated in the most convenient locations, they’re also extremely visible. And where there are eyes, there are often advertisers. Enter Adshel, which has struck up a deal with Telecom to use its national network of 3,700 payphones as a new form of out-of-home media. 

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What a cell out: Adshel and Fly Buys go mobile
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Phones at the ready, New Zealand: Adshel will be unveiling a new offering called ‘Adshel Mobile’ on Monday, which the company claims to be the first out of home mobile network in the country. And the first campaign to use the techy wares will be Fly Buys Music.

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Adshel dances the Charlton
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Adshel has announced the appointment of Peter Charlton as its new sales director, Australia and New Zealand, replacing previous sales director Adam Butterworth who was promoted to chief executive officer of Clear Channel Singapore early this year.

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Adshel serves up female grunts and charity panels
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Adshel is making a habit of bringing sports to the world of public transport and it did it again during January’s ASB Classic, treating commuters to some unique ‘courtside’ action by combining specially designed bus shelters, posters, decals and even the modern scourge of female tennis, ridiculous grunting. 

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Adshel sales director to explore the Lion City
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Adam Butterworth, Adshel’s sales director in Australia and New Zealand, has been promoted to chief executive officer of Clear Channel Singapore, where, according to insiders, there is approximately 20-30 percent less to talk about with work colleagues because the weather is always the same.

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Adshel increases mobility
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Adshel has launched its 2010 offerings with 11 redefined campaign packages, including a new innovation: New Zealand’s first mobile out of home network.

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Beautiful display for the beautiful game
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An Adshel bus shelter was transformed into a full-on football environment last week.

On Auckland’s Queen St, a whole bus stop was wrapped in images of a grandstand of Arsenal fans. Waiting commuters soaked in the sounds of chants and cheers of thousands of football fans from hidden speakers …

News
Arty marketing 2
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Following Adshel’s raining bus shelter to promote KidsCan Trust over telethon weekend, the company has put art on the streets of Christchurch. The Bus.Stop. project features colourful works by Korean artist Sukjoon Jang in several bus shelters. Jang’s work likes light and Adshel’s advertising light boxes …

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