It’s full speed ahead for Rugby World Cup orientated advertising in this latest round of Ads@6, with Coca-Cola, TV1 and the Warehouse all taking a piece of the rugby pie. Elsewhere, fat green monsters make an appearance for Mucinex, Mini Countryman cars multiply and take over a city, and Pak’nSave pulls out its stickman star once again to help celebrate its birthday.
In this round of advertising goodness, you just can’t beat the Mad Butcher’s meat, Z Energy gets matey with the nation, Localist shares the love, Sky TV gets Match Fit, Bell Tea puts out a groaner and Telecom decides to ‘change the way they do things’.
This edition of Ads@6 takes a step back to mid-late June. Of note: The Electricity Authority takes creative liberty on the celebrity heads game; Westpac shows us how ambitious babies can be with their well crafted Gen W commercial; The Aussie’s continue to do their best to reel us over the Tasman for a holiday—this time with a spot of snorkeling; and MasterCard commences with its nostalgic rugby campaign.
We’re venturing back into May and early June for this edition of Ads@6. Of note in this bunch: Classic Hits might be trying to reposition itself as hip and contemporary, but it endorses a rather cheesy CD of soppy ballads; Mainland and Werther’s Original tap into some nostalgia; Ford’s All Blacks designed car delves into the interior aspects; some bogus surfing action for internet protection software; NZTA takes the humorous route; and the Electoral Commission does its best to get you vote savvy.
Ah, Ads@6. Welcome back. We’ve missed you. In this edition, unlike ANZ, Westpac thinks life can be perfect; Mitsubishi lets one rip; State continues the stop-motion approach and offers car protection instead of car replacement; Specsavers attempts to save the short sighted from humiliation; Big Save keeps yelling; Stihl’s dark humour makes a welcome return, as does the Spray and Walk Away guy; Hyundai launches a new model, while Ford harnesses the design strengths of the All Blacks for its AB35 project; MasterCard taps into its World Cup sponsorship by revisiting a classic match; and Infratil goes large with the big ‘Z’ launch campaign while BP fights back with a fairly hard to swallow petrol love fest.
This week’s roundup includes Countdown employing MasterChef 2010 winner Brett McGregor to offer tips on making the ultimate child’s cake; TV3 amps it up for this weekend’s ITM 400 Hamilton; another sporting push from Freeview for the Rugby World Cup; famed international landmarks get doodled on by hotels.com; Rexona employs a man impractically wearing sunglasses during the night to up the appeal of its deodorant; and Sara Lee goes retro with a sitcom cartoon featuring a 1950s baking housewife.
Of note in this collection of televisual commercial messages, the Red Bull Trolley Derby gets set to take some skin off; a classic from Mini keeps it on top in the car class; Robert Harris launches a seemingly unnecessary product for lazy people; ASB and Expol let off a couple of groaners; Skinfood goes mainstream and gets itself on the telly; Tower hits the courts, Pinnacle Life continues with its enjoyable challenger brand cheek and a new campaign from Cigna tries to clear the murky life insurance waters; Magnum embraces temptation by sending a babe down a fire escape in a low cut dress; Telecom continues to push its Android smartphone wares hard, presumably welcoming news that Android took over from Apple as the biggest mobile operating system in the UK recently; and the Skyline ad maintains its place as the best ad on TV at the moment.
In this round of Ads@6, Expedia taps into our frugal Australasian sensibilities with its ‘New York on $50’ spot; Westfield and Moccona continue to push their big travel promotions; Countdown continues its TV domination; P&O’s ads somehow make going on a cruise seem like it would be enjoyable; Persil hits the spot with its Small Whites ad; Rexona gets uber fashionable for its ‘fragrance collection’; Burger King puts bourbon in its burgers; TV3 embraces comparative advertising; Hyundai gets bucolic—and patriotic—with its Country Calendar promotion; and if Harvey Norman’s shouting, the ITM 400 Hamilton promos and the Protex ‘wash wash’ jingle are just too much to handle, Maxalt and The Low Down are here to help.
Regular advertising transmission was interrupted following the Christchurch quake as both major networks wisely opted for commercial-free broadcasts during their coverage of the disaster. With its public broadcasting commitments, TVNZ pretty much had to and has promised to make good on the lost air time, but as a privately-owned company saddled with debt, the decision to go ad-free (at an estimated cost of $1 million a day) was presumably a slightly more bitter pill to swallow for MediaWorks. Of note after the ad breaks came back on during the 6pm broadcasts, Countdown Summer Series now has a new cohort in the form of last year’s Masterchef; 2degrees introduces us to Brian and Bruce; ANZ gets the piano out and dials up the patriotism for its RWC spot; AA dresses up for the occasion; Skyline garages gets the tick of approval with its new animated gem; Bonds embraces buttocks for its new lo-rider undies; Moccona launches its new promotion; and Carina Coffee dishes up a spicy, rather cheesy home shopping meatball.
All the regulars are accounted for in this edition of Ads@6, with an array of cars, food, banks, electronics and home/DIY on offer. But it’s the battle of the male deodorants that sticks out, with the rather entertaining ‘Premature Perspiration’ spot for Lynx going head to head with the new and quite powerful All Black-laden Rexona ad. Be still our beating hearts.
In this edition of Ads@6, Raid joins Countdown’s Summer Series; Unitec uses real human students to promote their courses ; Audi shows us how much paper is used to make a luxury car; the IHC ad warms the cockles; the old/new Super 15 ad hits screens again; Telecom switches on the lights for its broadband push; and Godfreys, Harvey Norman, Norman Ross and Noel Leeming continue their long standing shouting match.
Very little of anything seems to get done in New Zealand in January and that rule also tends to apply in the world of advertising, so, aside from Kiwibank’s new ‘we make it easy to change banks’ push and Hyundai’s launch of the i45, it’s fairly slim pickings on the new campaigns front this month, with all the usual DIY, retail and grocery suspects (particularly Countdown on ONE) dominating New Zealand’s holiday screens.
Not surprisingly, ’tis very retail heavy on the ad front this week and there’s not too much that’s rising above the rabble in the lead-up to the festive season. In fact, the most notable feature of the week was the decision by ONE news not to run any ads during its coverage of the Pike River Mine disaster.
This week on Ads@6, a cool car ad from Lexus; another mascot family hits the screens, this time for The Warehouse; Rhys Darby dangles worms for the 2degrees Xmas push; BP is back (with a robo-dog); Jetstar greys up; and who can resist the Magic of Mantovani?
Hey, look, Masport celebrates in 100th, too much Countdown family, facial topiary embraced for Movember, Wanganui attempts to lure domestic tourists, Unilever continues to make almost every product on the face of the Earth, New Zealand’s taxi companies unite under a blue bubble and kudos directed to the Sovereign ads that play before TV One’s sports news.
In this edition of Ads@6, there’s one dominant and quite unusual theme, with Countdown continuing to go for the media jugular and blast everyone for two minutes (but only on ONE) with its ‘Meet the Colemans’ soap launch, its Richard Till spots and a few other Countdown-related comms.
Given the stellar performance of the yellow orb known as ‘Old Brighty’ over the long weekend, you probably didn’t receive your regular dose of television advertisements. So here’s a whole heap of them to welcome you back. This time round the love-hate relationship with Tower’s Brian and Lisa continues; TelstraClear launches its big TV push to celebrate 20 years of Kiwi service; the next ad in the RaboPlus ‘It Pays To Focus’ series continues the good form; and, despite threats to pull its advertising from TVNZ following the Paul Henry furore, Countdown instead releases a massive new soap opera and forks over a whole heap of cash to block out ONE’s ad break.
Behold these vespertine delights! Bluebird’s ‘Do us a flavour’ experiment reaches the stores; Vodafone’s new brand campaign is the pick of the always competitive telco bunch; the Big Mac and Quarter Pounder spots out of DDB Sydney hit the mark; Honda embraces Michaelangelo for its new Insight ad; the National Bank follows up its big brand relaunch with a suitably quirky home loan spot; Sam Neill multiplies for Kiwibank; the rise of Wilson continues; and Dan Carter strips off and goes extreme unicycling for Rexona.
Of note in this collection of commercial messages, the Groove Armada track is changed in the Fresh n Fruity ‘wrecking balls’ ad; Goldstein’s final fling hits the screens; Marmite celebrates its 100th birthday; Burger King takes a comical approach to comparative advertising by using shock tactics; Len Brown takes the political TV ad title over John Banks’ very rushed effort; OPSM gets busy with a new global campaign; and is the old chap in the Colour Steel ad actually a puppet?
In this edition of Ads@6, the iPad shows its stuff, the Vogel’s campaign keeps hitting the mark, the House of Travel inspires plenty of holiday envy, Telstra Clear and 2degrees face off with their respective monthly mobile plans and there’s even an ad for Lancaster Bomber magazine.
More ads than you know what to do with, including a televisual push for the Super City mayoralty from Len Brown.
A veritable (slightly delayed due to technical difficulties) banquet of advertisements taken from the gloaming for connoisseurs of fine goods and services to gorge upon.
In this instalment of ads@6, Eco Strand gets a little bit ‘matrixy’, DraftFCB’s campaign to stop family violence strikes a chord, Axxis steel framing could be ramping up its presence after being given a fillip by the quake, State and Tower go head to head and a host of retailers yell loudly about their various specials.
Catching the eye this week, the wee orange electoral roll man is back for another round in a pretty cool numerical and alphabet-themed campaign; the Doritos ads out of Australia look set to resonate with your typical corn chip eater; the All Blacks get stuck into some Coke Zero (inside word: Dan Carter sucks Coke in the ad but didn’t swallow during the filming); Allison’s Pantry ramps up the cheese; and the new Sorbent ad is a pretty good effort in this category (much like this ad for Sorbent toilet paper in Aussie).
This week on Ads@6, Sam Neill dresses up in traditional garb and avoids getting spat on by a South American beast for Kiwibank; Primo rewards those who choose the right fridge with a choir of soothing angels; and the Toshiba Heat Pump door snakes come clean and apologise for extravagant credit card use while overseas.
This week on Ads@6, dogs will once again be seen going whacko for Smackos; Harraways Oats and the mysterious case of the stilted delivery; Tower insurance mows the lawn and displays moobs; ’tis the season for Damp Rid; a new Mercedes-Benz campaign; Skechers promotes its new shoes for lazy people; and Bluebird, like many other chip manufacturers from foreign lands, is obviously too lazy to come up with its own varieties, so it’s left the decisions in the hands of the chip eaters with the nifty ‘Do us a Flavour’ campaign.
This week on Ads@6, the exquisitely uncomfortable guys at Fresh Up keep on delivering, Intanza offer a rather compelling reason to get the flu jab, the BNZ indulge in some blatant 80s-style heartstring tugging and Continental give us every girl’s worst nightmare. Plus, more Rhys Darby!
This week on Ads@6, Chorus talks shop and takes to the countryside, Sam Neill shows off his acting talents for Kiwibank, Sugar’s new BNZ campaign heads to Kaikoura, Samsung shows off its 3D televisions (without actually being able to show off its 3D televisions) and we wonder if the ad for Sinopec is actually a front for some kind of cult.
Of note this week on Ads@6, Magnum puts out a couple of teasers for the ‘golden age of ice cream’; Olivio changes its name to Bertolli and gets hip with the lingo; Domino’s releases a new lunch-time sandwich (and the year’s worst press release to go with it); and Tourism Queensland takes the prize for what is quite possibly the most cringeworthy jingle ever to be heard on New Zealand television, snatching it off Suzuki (see the ousted winner near the end of this clip). And how could we forget Stacey Jones, who gives a bravura performance for Instant Finance and even hangs out with his own cardboard cut-out. A triumph! A tour de force!
This week on Ads@6, we talk candidly with Freida, Cadbury’s weird dancing cow, about empty udders, that difficult second album syndrome, salmonella scares and how she plans to knock that arrogant drumming gorilla of his chocolatey perch by putting on some bovine ritz.