articles tagged 'Ads@6'

Ads@6: 9 August—6 September

  • Ads @ 6
  • September 20, 2011
  • StopPress Team
Ads@6: 9 August—6 September

It's full speed ahead for Rugby World Cup orientated advertising in this latest round of Ads@6, with Coca-Cola, TV1 and the Warehouse all taking a piece of the rugby pie. Elsewhere, fat green monsters make an appearance for Mucinex, Mini Countryman cars multiply and take over a city, and Pak'nSave pulls out its stickman star once again to help celebrate its birthday.

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Ads@6: 2—8 August

  • Ads @ 6
  • August 31, 2011
  • StopPress Team
Ads@6: 2—8 August

In this round of advertising goodness, you just can't beat the Mad Butcher's meat, Z Energy gets matey with the nation, Localist shares the love, Sky TV gets Match Fit, Bell Tea puts out a groaner and Telecom decides to 'change the way they do things'. 

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Ads@6: 9 June - 27 June

  • Ads @ 6
  • July 19, 2011
  • StopPress Team
Ads@6: 9 June - 27 June

This edition of Ads@6 takes a step back to mid-late June. Of note: The Electricity Authority takes creative liberty on the celebrity heads game; Westpac shows us how ambitious babies can be with their well crafted Gen W commercial; The Aussie's continue to do their best to reel us over the Tasman for a holiday—this time with a spot of snorkeling; and MasterCard commences with its nostalgic rugby campaign.

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Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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StopPress takes a trip down the country to see who the audiences and agencies are ...
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Ads@6: 25 May - 8 June

  • Ads @ 6
  • July 15, 2011
  • StopPress Team
Ads@6: 25 May - 8 June

We’re venturing back into May and early June for this edition of Ads@6. Of note in this bunch: Classic Hits might be trying to reposition itself as hip and contemporary, but it endorses a rather cheesy CD of soppy ballads; Mainland and Werther’s Original tap into some nostalgia; Ford’s All Blacks designed car delves into the interior aspects; some bogus surfing action for internet protection software; NZTA takes the humorous route; and the Electoral Commission does its best to get you vote savvy.

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Ads@6: 10 May - 24 May

  • Ads @ 6
  • May 30, 2011
  • StopPress Team
Ads@6: 10 May - 24 May

Ah, Ads@6. Welcome back. We've missed you. In this edition, unlike ANZ, Westpac thinks life can be perfect; Mitsubishi lets one rip; State continues the stop-motion approach and offers car protection instead of car replacement; Specsavers attempts to save the short sighted from humiliation; Big Save keeps yelling; Stihl's dark humour makes a welcome return, as does the Spray and Walk Away guy; Hyundai launches a new model, while Ford harnesses the design strengths of the All Blacks for its AB35 project; MasterCard taps into its World Cup sponsorship by revisiting a classic match; and Infratil goes large with the big 'Z' launch campaign while BP fights back with a fairly hard to swallow petrol love fest. 

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Ads@6: 4 April—12 April

  • Ads @ 6
  • April 15, 2011
  • StopPress Team
Ads@6: 4 April—12 April

This week’s roundup includes Countdown employing MasterChef 2010 winner Brett McGregor to offer tips on making the ultimate child’s cake; TV3 amps it up for this weekend’s ITM 400 Hamilton; another sporting push from Freeview for the Rugby World Cup; famed international landmarks get doodled on by hotels.com; Rexona employs a man impractically wearing sunglasses during the night to up the appeal of its deodorant; and Sara Lee goes retro with a sitcom cartoon featuring a 1950s baking housewife.

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Ads@6: 21 March—3 April

  • Ads @ 6
  • April 5, 2011
  • StopPress Team
Ads@6: 21 March—3 April

Of note in this collection of televisual commercial messages, the Red Bull Trolley Derby gets set to take some skin off; a classic from Mini keeps it on top in the car class; Robert Harris launches a seemingly unnecessary product for lazy people; ASB and Expol let off a couple of groaners; Skinfood goes mainstream and gets itself on the telly; Tower hits the courts, Pinnacle Life continues with its enjoyable challenger brand cheek and a new campaign from Cigna tries to clear the murky life insurance waters; Magnum embraces temptation by sending a babe down a fire escape in a low cut dress; Telecom continues to push its Android smartphone wares hard, presumably welcoming news that Android took over from Apple as the biggest mobile operating system in the UK recently; and the Skyline ad maintains its place as the best ad on TV at the moment. 

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Ads@6: 10-20 March

  • Ads @ 6
  • March 22, 2011
  • StopPress Team
Ads@6: 10-20 March

In this round of Ads@6, Expedia taps into our frugal Australasian sensibilities with its 'New York on $50' spot; Westfield and Moccona continue to push their  big travel promotions; Countdown continues its TV domination; P&O's ads somehow make going on a cruise seem like it would be enjoyable; Persil hits the spot with its Small Whites ad; Rexona gets uber fashionable for its 'fragrance collection'; Burger King puts bourbon in its burgers; TV3 embraces comparative advertising; Hyundai gets bucolic—and patriotic—with its Country Calendar promotion; and if Harvey Norman's shouting, the ITM 400 Hamilton promos and the Protex 'wash wash' jingle are just too much to handle, Maxalt and The Low Down are here to help.

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Ads@6: 1-9 March 2011

  • Ads @ 6
  • March 13, 2011
  • StopPress Team
Ads@6: 1-9 March 2011

Regular advertising transmission was interrupted following the Christchurch quake as both major networks wisely opted for commercial-free broadcasts during their coverage of the disaster. With its public broadcasting commitments, TVNZ pretty much had to and has promised to make good on the lost air time, but as a privately-owned company saddled with debt, the decision to go ad-free (at an estimated cost of $1 million a day) was presumably a slightly more bitter pill to swallow for MediaWorks. Of note after the ad breaks came back on during the 6pm broadcasts, Countdown Summer Series now has a new cohort in the form of last year's Masterchef; 2degrees introduces us to Brian and Bruce; ANZ gets the piano out and dials up the patriotism for its RWC spot; AA dresses up for the occasion; Skyline garages gets the tick of approval with its new animated gem; Bonds embraces buttocks for its new lo-rider undies; Moccona launches its new promotion; and Carina Coffee dishes up a spicy, rather cheesy home shopping meatball.

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Ads@6: 11—17 February

  • Ads @ 6
  • February 22, 2011
  • StopPress Team
Ads@6: 11—17 February

All the regulars are accounted for in this edition of Ads@6, with an array of cars, food, banks, electronics and home/DIY on offer. But it's the battle of the male deodorants that sticks out, with the rather entertaining 'Premature Perspiration' spot for Lynx going head to head with the new and quite powerful All Black-laden Rexona ad. Be still our beating hearts.

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Ads@6: 4 February—10 February 2011

  • Ads @ 6
  • February 14, 2011
  • StopPress Team
Ads@6: 4 February—10 February 2011

In this edition of Ads@6, Raid joins Countdown’s Summer Series; Unitec uses real human students to promote their courses ; Audi shows us how much paper is used to make a luxury car; the IHC ad warms the cockles; the old/new Super 15 ad hits screens again; Telecom switches on the lights for its broadband push; and Godfreys, Harvey Norman, Norman Ross and Noel Leeming continue their long standing shouting match.

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Ads@6: 12 January—26 January 2011

  • Ads @ 6
  • January 31, 2011
  • StopPress Team
Ads@6: 12 January—26 January 2011

Very little of anything seems to get done in New Zealand in January and that rule also tends to apply in the world of advertising, so, aside from Kiwibank's new 'we make it easy to change banks' push and Hyundai's launch of the i45, it's fairly slim pickings on the new campaigns front this month, with all the usual DIY, retail and grocery suspects (particularly Countdown on ONE) dominating New Zealand's holiday screens.

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Ads@6: 23—29 November

  • Ads @ 6
  • December 5, 2010
  • StopPress Team
Ads@6: 23—29 November

Not surprisingly, 'tis very retail heavy on the ad front this week and there's not too much that's rising above the rabble in the lead-up to the festive season. In fact, the most notable feature of the week was the decision by ONE news not to run any ads during its coverage of the Pike River Mine disaster.

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Ads@6: 9-15 November

  • Ads @ 6
  • November 18, 2010
  • Ben Fahy
Ads@6: 9-15 November

This week on Ads@6, a cool car ad from Lexus; another mascot family hits the screens, this time for The Warehouse; Rhys Darby dangles worms for the 2degrees Xmas push; BP is back (with a robo-dog); Jetstar greys up; and who can resist the Magic of Mantovani?

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Ads@6: 2 November—8 November

  • Ads @ 6
  • November 11, 2010
  • StopPress Team
Ads@6: 2 November—8 November

Hey, look, Masport celebrates in 100th, too much Countdown family, facial topiary embraced for Movember, Wanganui attempts to lure domestic tourists, Unilever continues to make almost every product on the face of the Earth, New Zealand's taxi companies unite under a blue bubble and kudos directed to the Sovereign ads that play before TV One's sports news.

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