For some, advertising is an irritating intrusion to be avoided at almost all costs. But every once in a while a great campaign comes along that gets everyone talking. And for the third year, TED has compiled a 10-strong list of Ads Worth Spreading, honouring ads in just this vein.
“Ideas worth spreading” is the TED mantra, and, after searching the globe for ads it deemed worthy of spreading, the judges have chosen a L’Oréal Paris spot featuring disabled American athlete, actress, and fashion model Aimee Mullins as the most spreadable.
Ads Worth Spreading is TED’s initiative to recognise and reward innovation, ingenuity and intelligence in advertising – the ads that people want to see, and share with their friends.