Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering emotive content with the scale, impact and the effective frequency required to create meaningful business impact.
DDB planner Annika Fyfe compares the UK winter festive season to New Zealand’s summer holiday to see how local advertisers can tap into the emotions of consumers.
With viewability rates as low as 40 percent on supposedly trustworthy local sites, rampant ad fraud costing marketers billions and ads being served alongside objectionable content, Damien Venuto looks at digital advertising’s reputation issues – and why it isn’t always living up to the promise it arrived with.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
As the world celebrated International Day of Action Against Advertising last week, artist network Brandalism went guerrilla and created a campaign targeting the makers of campaigns.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Air New Zealand, Lotto, TVNZ and Spark fill up their sacks this week.
A strong creative period across the industry sees Rebel Sport, Jaguar, Daikin, the Earthquake Commission and Skinny share a crowded podium this week.
Contact Energy, Parkinson’s New Zealand and Craigs Investment win this week’s round.
Colenso BBDO recently deployed a bit of telekinesis in a teaser campaign for V Energy. And from the outset, there were hints that V Energy (the brand that brought us the V Motion Project) was going to deliver another experiential marvel. The references to telekinesis and the chords sticking out the can seemed to allude to technology that enables users to move items with their minds. And the energy drink company lived up to promise of the teaser campaign by hosting an experiential campaign that gave Kiwis an opportunity to levitate a ship container.
Following on from its last campaign ‘It’s a trap’ where Truth pointed out that social smoking is still smoking, it is again effectively pointing out the obvious that if people continue to buy cigarettes, tobacco companies continue to roll in the money.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The average game of NFL contains only 11 minutes of action, the rest of the three hours is spent on replays, shots of players, and commercials. It’s no wonder then that there’s so much hooplah around Super Bowl ads, because for some it’s the only entertainment amidst the spectacle that is American football.
Burger joint’s ad promoting new burger using two quite attractive women with BBQ tongs gets rejected by ad authorities. Restaurant Brands CEO says the company will look at other mediums to promote the company.
The top spending clients of the past week. Veeeery interesting.
Last week’s ads here.
TV3, 17 September 2009
Arnotts Vita-Weat crackers The Warehouse, 4 days of deals Powerball jackpot Roses chocolates Ruapehu ski season Burger King, The Outlaw AXA Insurance Pit Stop Pineo Cleen TV One, 17 …
Seven days of 6 o’clock ads right here. TV3, 10 September 2009 Burger King, The Steal Tower Insurance The Warehouse, Huffer Ts Copper Kettle Chips The Floor Store, win a trip to Paris Rexona Men, Richard Kahui All Black Consumer.org.nz, join for $25 Tower Insurance …