articles tagged 'Adroll'

Get with the program(matic): the meaning behind the jargon

  • In association with AdRoll
  • May 6, 2015
  • Ben Sharp
Get with the program(matic): the meaning behind the jargon

DSP, SSP, DMP, pixel, impression, ad network, ad exchange, API, SDK. There's no shortage of buzzwords in digital advertising. So, in the first edition of a new series, Adroll managing director for Australia and New Zealand Ben Sharp demystifies some of the words that make things seem more complicated than they really are.

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