After a long period of flying under the radar, Auckland-based food company Tasti Products came out all Kiwiana guns blazing with a cliche-filled online and print campaign in September last year. A few months back it took the next logical step down that path, launching its first ever TVC with a very colloquial remix of OMC’s How Bizarre and some completely over the top, almost ironic patriotism. And while some in adland didn’t seem too keen on it, consumers seem to be, because the ad has taken out the August instalment of Colmar Brunton’s Ad Impact Award.
Browsing: Adrian Cook
Gratuitous Kiwiana wins the day as Tasti and Contagion take Colmar Brunton’s August Ad Impact Award
Tasti turns up the volume with Contagion as new 80th birthday suit unveiled
Tasti Products Ltd is celebrating 80 years of making bars and baking bits this year and to make sure it’s looking its best for the important milestone it has shouted itself a whole new brand wardrobe and appointed Contagion as its creative partner.