Adidas Rugby wants to know what’s next, so it’s posed the question with a star-studded energetic campaign via Augusto.
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Hats off to AA Insurance, 2degrees, Chorus, Adidas and Mexicali Fresh.
There are many creative uses for bodily fluids, like semen being used for secret messages, religious icons being soaked in urine for art, or Whybin\TBWA adding the claret of some All Blacks to an Adidas poster (and going on to win a whole heap of awards). Now Saatchi & Saatchi Switzerland and Austrian progressive men's magazine Vangardist have taken that idea even further by adding HIV positive blood to its ink and trying to end the social stigma surrounding the virus.