Browsing: Adam Stevens

News
Heeeee’s baaaaack! MasterCard’s Tim rides again, whisks away ‘best mate’ Richie McCawesome for mystery trip
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In a world where attention is a currency, the sweet spot sometimes seems to be polarity. Let’s call it the Paul Henry effect, where some watch because of love, and some watch because of hate. That formula often applies to the world of advertising. And MasterCard’s recent efforts starring an over-zealous (and quite lucky) All Blacks fan called Tim are a good example of that in action. Now he’s back in his third appearance for the brand—and he’s as violating as ever.

News
Steinlager adds some oxygen to William Trubridge’s dives into the deep blue—UPDATED
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The Red Bull Stratos campaign, which saw madman Felix Baumgartner jump from a capsule approximately 39 kilometres above Earth, was one of the most watched brand-sponsored events in history. And Lion and DDB are attempting to do something similar, with a new campaign for Steinlager Pure that aims to drum up interest in Kiwi free diver William Trubridge and the upcoming effort to break his own world record of 101m.

News
Tux still keeps ’em full of life—and significantly enhances cat herding abilities
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A Dog’s Show lives on as a Kiwi classic, and it was recently referenced by Ford and JWT in a quirky Fieldays-related spot. And now Assignment Group and Adam Stevens of Robber’s Dog have done the same, with a 60 second ad that shows a humble house dog being inspired by his rural canine forebears and fuelled by a bellyful of Tux to achieve the seemingly impossible: herding cats.

News
Let’s get it on: Maritime NZ and DraftFCB go back to the ’80s for summer safety campaign
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While most Kiwi boaties now carry life jackets on their vessel, they’re only worn 70 percent of the time, largely due to an erroneous belief that they’ll be able to whip them out and put them on if they get into trouble. So Maritime NZ and DraftFCB have attempted to illustrate the ridiculousness of the carrying-but-not-wearing scenario by harnessing the immense power of the ‘80s buddy cop drama.

News
Attack of the patriotic ad campaigns as AMI and DDB get ‘New Zealandy’
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State’s recent ‘My 3 Things’ campaign aimed to show Kiwi consumers the company was actually very nice, cared about your stuff and, quite perplexingly, was looking to find a way to insure the things that were uninsurable. Now DDB New Zealand and AMI Insurance have taken a similar—although more light-hearted and colloquial—approach with a new campaign and repositioning statement for the company that aims to show it ‘Insuring New Zealandness’.