There was a bit of a storm in a beer mug back in July when DB was given the rights to use the generic term Radler as a brand name. Corporate bullying, some indie brewers cried. Cutting off your nose to spite your face and making consumers dislike you for no good reason, others shrieked. Mwahahahah, DB laughed. So when The Boundary Road Brewery launched its Lawn Ranger brew recently it claimed it was ‘Radler-style’ and put up a cheeky billboard saying ‘Fine, we won’t call it Radler then’. Now DB has set its lawyers Simpson Grierson on the case, saying the term ‘radler style’ is off limits and telling BRB to lay off the allusions.
Browsing: Adam Maxwell
Independent Liquor’s marketing manager Adam Maxwell, who won the TVNZ-NZ Marketing marketer of the year title a month or so ago, says the company has doubled its beer business in the last two years. And it intends to repeat that performance. Cue the first ever TV campaign for its Ranfurly beer brand and the release of two new mainstream varieties, Ranfurly Frontier Lager and Ranfurly Station Pale Ale.
It was a night that had almost everything: surprisingly loud and seemingly dangerous explosions; a fair bit of rowdiness from the 2degrees/TBWA tables; a hilarious mad scientist poking fun at everyone; strange glowing beakers; an array of confusing acronyms; polite clapping; attentive listening; and prodigious amounts of inter-company sexy dancing as big names from big and small Kiwi companies got dolled up for last night’s TVNZ-NZ Marketing awards at the Langham Hotel in Auckland. And the general consensus was that the quality of the winning work was world-class and that the awards themselves just keep on improving.