Browsing: Adam Blackwell

News
Clean up in aisle five: the evolving world of retail
By

Nielsen’s latest figures on online shopping show more Kiwis are clicking to buy. And from holographic retail assistants to interactive zombie gaming to mobile apps that allow users to purchase items via QR codes, retailers and marketers are donning their digital thinking caps to find the most creative ways to lure and retain customer attention in the colliding world of bricks, mortar and online retailing. Deirdre Robert shops on.

News
Wellington startup adds to the arsenal of marketing tools
By

Wellington startup Showcase Software has launched its Showcase app, a business tool for marketers and sales teams that enables them to create a business app without the need for an app developer. And with Z Energy and Hyundai New Zealand already on board, the company’s eyes are now firmly set on the millions of business users of iPads and Android tablets around the world, with discussions already taking place with Nike and Apple.