In the wake of the Advertising Standards Authority (ASA) launching a new Advertising Standards Code and its AdHelp service, we sit down with chief executive Hilary Souter to talk about understanding the codes, the importance of choosing the right medium and her advice for advertisers and agencies.
Heineken has launched a new TVC for the UEFA Champions League dubbed ‘Prep Talk’, shot by award-winning director Guy Ritchie.
Samsung has launched the second iteration of its local campaign via Colenso BBDO following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.
Hyundai has launched a new campaign for its latest Tuscon model with a TVC featuring a young girl who urges Kiwis to ‘Get lost’ in New Zealand. Hyundai is blowing the same horn it has for a while, pushing its family-sized vehicles by promoting family-fun time.
Call it bad taste, call it bold, call it clever marketing. We’d even call it a little creepy. Nike premiered their latest ad yesterday, on the eve of Tiger’s return to golf after a five month break because of, well, you know what.