2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
Browsing: ad spend
Out-of-home adverting revenue is continuing to grow at record levels according to the Outdoor Media Association of New Zealand (OMANZ).
Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital’s rapid growth has yet to overtake TV’s share of the dollar.
The ASA will not be releasing its annual ad spend figures this year, breaking the annual tradition of providing a snapshot of how the various channels performed over the course of the year. We chat to representatives from the ASA, NZME, Bauer, ANZA, the IAB, OMANZ and Think TV about what this means.
Interactive advertising continued its upward trajectory, with the latest IAB/PwC online ad spend report showing that it generated a record $184.73 million in the second quarter of 2015. And IAB chief executive Adrian Pickstock says that channel is nowhere near plateauing yet.
Nielsen has released its list of the ten brands that spent the most on advertising in 2014, according to rate card data. And, as has been the case over the last few years, Progressive Enterprises and Foodstuffs once again slogged at out for the top two spots. Here’s a rundown of which other brands spent big over the course of last year.
In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that’s already happened.
The IAB NZ has released its latest ad spend figures and, as would be expected, the amount spent on digital advertising has continued to grow, reaching a record $159 million in the third quarter of 2014, up 22 percent from the amount posted at the same time last year.
Like beards and Jennifer Lawrence, customer centricity is having a bit of a ‘moment’ currently. But in this rapidly changing nation, we’re not listening hard enough to what customers actually want, says Andrew Lewis.