The Ad Show’s main aim was to demystify the realm of marketing and advertising for the benefit of the New Zealand public and equip them with a few tools to fully understand the tactics they were regularly being exposed to. It was something of a fringe benefit that the show also seemed to find favour with the industry. But, with speculation about a possible merger of TVNZ’s two digital channels 6 and 7 and uncertainty about continued government funding, it’s still unclear whether there will be a second season of the show, despite what appeared to be a successful first run.
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As it nears the end of its first season, the signs are auspicious for The Ad Show: it’s taken the channel’s top spot for download numbers, the studio audience members are “hanging from the rafters”, a few extra episodes have been commissioned and there are high hopes that the hand that feeds will commission a second season.