Following on from its win of the Agency League, Ogilvy & Mather have taken another Newspaper Ad of the Month award with its WWF Maui’s Dolphin ad, with the judges—Andrew Davidson, Big Communications; Brad Stratton, Barnes, Catmur & Friends; and Phil Hickes, Saatchi & Saatchi—all agreeing it was a “good idea that packed a punch, with art direction that won’t get lost”. Plus: News Works’ announces a few changes.
Browsing: Ad of the Month
The Simpsons is celebrating the screening of the 500th show and Special Group is doing a bit of celebrating itself because the newspaper ad to promote the milestone that was filled with famous moments from the show has been awarded the NAB ad of the month.
After a tough few months last year, Colenso’s on a bit of roll again, with some big campaigns launching, some good award results and the Tourism Fiji account thought to be in the bag. And ‘Bevan’ from DB Export Dry’s ‘The Wine is over’ print series has added to the joy by taking out the NAB’s Ad of the Month.
Greedy old Barnes, Catmur & Friends has followed up its May NAB Newspaper Advertisement of the Month win for Hell Pizza after taking victory in June’s Ad of the Month for their ‘Beer tasters Wanted’ ad for Independent Liquor’s Boundary Road Brewery. And, in a repeat of the May decision, the judges also gave another DDB Coastguard ad ‘Parachute Flare’ an honourable mention as runner up.
DDB’s powerful water safety message for the Coastguard has taken out the NAB’s April Newspaper Ad of the Month, with M&C Saatchi’s ‘Spilt Coffee’, the latest in its series for Warehouse Stationery, receiving a Highly Commended to add to wins in the March and September rounds.
Those NAB ad of the month judges are obviously pretty tough nuts to crack, because Jeneal Rohrback from Marsden Inch, Sue Worthington from Indiego and Jon Coles from .99 decided not to select a winner for the October round. But in true NCEA fashion, they did give DraftFCB’s ‘Night test drive’ ad for Mini a Highly Commended acknowledgement.
The 2010/2011 rotation of the Newspaper Advertising Bureau’s (NAB) Newspaper Ad of the Month competition has begun and it’s off to a spluttering start, with the guest judges for June shaking their heads, waggling their fingers, furrowing their brows and deciding the quality of the entries wasn’t good enough to award a winner.
The newspapers were the real winners of the May edition of the Newspaper Advertising Bureau’s (NAB) Ad of the Month competition after Air New Zealand’s chief executive Rob Fyfe, with the help of its agency .99, decided to take his grievances with the Listener public by producing a video and running a few full page print ads. And it just kept getting better for the papers when the Listener decided to follow suit, continuing the stoush with a few full-pagers of its own.