The Ad Contrarian is Bob Hoffman, chief executive of Hoffman/Lewis advertising in San Francisco and St. Louis. He also writes one of the world’s funniest (and painfully truthful) blogs on advertising and marketing. Bob is former chief executive of Mojo USA and ex-president and creative director of Allen & Dorward. And in a former life he was a middle school science teacher. It’s with this objective point of view that he has burst many a hype bubble. His honesty and straight-forwardness is refreshing in a world of marketing mumbo jumbo. So if you like what Bob has to say, you’ll enjoy his books, The Ad Contrarian and 101 Contrarian Ideas About Advertising.
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