Browsing: Acumen Republic
For the first time, the Acumen Edelman Trust barometer has been conducted in New Zealand to determine the level of trust Kiwis have in their institutions and it turns out Kiwis are a very discerning and sceptical bunch, with trust levels ranking below our Australian and British counterparts. We also hold more trust in NGOs and businesses than we do in the media or government. And Acumen Republic say the findings in this study present opportunities for businesses to increase profit by lifting trust through doing more for the greater good.
Skinny welcomes a new Paul, Jo Hartley trades OMD for Carat, Studio Alexander appoints a general manager, Acumen Republic ups its events firepower, Volkswagen goes human hunting, and iStart and Software Shortlist get together to embrace the pay-per-lead model.
… as Air New Zealand brings one of our boys back into the fold; Acumen Republic appoints a new head honcho; TVNZ says goodbye to Good Morning—and up to 12 fulltime staff; Thick as Thieves enlists a new award-winning director; Air Asia hits the runway running and announces a national marketing manager; another All Black endorses something; AJ Park gets a taste for internal promotions; and two films made by the Media Design School strike Hawaii gold.
MasterCard Worldwide has appointed Acumen Republic as its New Zealand communications agency after a competitive pitch and it will manage MasterCard’s corporate, consumer and government relations, as well as marketing communications activity for its sponsorship of Rugby World Cup 2011 and the All Blacks.
…as SEEK goes on a job hunt of its own, The Sweet Shop appoints an appropriately named executive producer in Australia, Acumen Republic shores up its newish Aussie office with a big signing, SOAR printing announces a new operations manager and Pride in Print announces its new judging convenor.