Browsing: ACP

News
Shock weight gain! Woman’s Day piles on the pages
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Mass market weeklies have had a rough time of it in recent years. But ACP has opened an early Christmas present in the form of the recent double issue of Woman’s Day, which clocked in at over 200 pages and took the title as biggest ever issue.

News
Metro pulls up a chair at the mobile feast
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Metro claims to be “the most trusted guide to eating in Auckland”. And the title is playing to its strengths and moving to where its audience is increasingly looking with the launch of Metro Eats, a new mobile app that was developed by Satellite Media and combines content from the magazine’s Top 50 Restaurants, Top 100 Cheap Eats and Top 50 Bars.

News
Have they got a deal for you: The Shopping Channel brings out the big guns as ACP signs on as partner
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There’s been a lot of hype around the launch of the Shopping Channel this week, and there’s no question awareness of the channel was boosted significantly by the appearance of Eva Longoria. But by and large, unlike a certain online trading website that launched this week, the Shopping Channel’s debut seems to have gone relatively smoothly, and both ACP, which announced its partnership with the channel at a gala event on Wednesday night, and Ogilvy, have big plans for the brand.

News
Taste magazine relaunches, aims for a bite at the zeitgeist
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It ain’t easy being a magazine in the digital age. Being a food magazine in what has become a very crowded market in New Zealand is even tougher. ACP’s Taste magazine didn’t fare too well in the most recent circulation and readership results and in a bid to position itself in a unique space against the competition, it has been at the centre of an editorial and design overhaul. The relaunched issue went out to the masses this month but is still very much a work in progress.

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