As media agencies strive to reinvent themselves, FCB Media's Rufus Chuter says they need to remember the unspoken power of brand behaviour—and their role in brand building.
Marketing, advertising & media intelligence
Mmmm, tea. Mmmm, vodka. Mmmm, Absolut Vodka Wild Tea. We like giving away booze and Asbolut has given us a bottle of its newest variety, which has a "rich, fresh aroma with hints of tea, elderflower, red apples and citrus", "dark tones and richness" and "a rich fruity taste with natural sweetness and smoothness" don't you know. So tell us what flavour should be next on Absolut's list and we'll send a bottle to the most interesting effort. And as per, you must be over 18 to enter.
How do you make vodka that much more fashionable? Absolut has an idea or two and it’s strutting those ideas around as part of the upcoming New Zealand Fashion Week. The vodka brand has announced plans for its 2011 Absolut Fashion campaign, which includes the unveiling of its own Absolut fashion studio, along with some fashionable cocktails courtesy of top Kiwi designers Adrian Hailwood, Huffer and Lonely Hearts.
Absolut has released its latest limited edition seasonal bottle design and it's packed some extra stylish bling this summer with Absolut Glimmer, a retro crystal-patterned bottle that "harks back to an era dominated by classic cocktail culture". We've got two of the sparkly numbers to give away. But you must be 18 or over to enter and you must enjoy Absolut responsibly. So tell us the most responsible way to enjoy it and to the most responsible will go the liquid spoils.
It's news Stinky Jim, but maybe not quite as you know it.
Absolut vodka seem to quite like creative types (as can be seen in their latest campaign). The hard liquor purveyors enlisted the help of a few 'creative visionaries' a while back and got them to produce a film or two about what life would ...
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Absolut vodka today launched its new ‘Drinks’ campaign in New Zealand, with renowned fashion photographer Ellen Von Unwerth and smokin' screen hotties Kate Beckinsale and Zooey Deschanel combining forces in an effort to show off some of the world's best known drinks and the stories behind them.
“Doing things differently leads to something exceptional,” says the new ‘Anthem’ TVC for Absolut Vodka. It is very cool, as you can see. In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition housed in an inflatable cube in Ponsonby’s Western Park last ...