Last week’s report on magazine readership and circulation figures once again reiterated that print is undergoing a period of transition as audiences shift their media consumption online. And looking at Nielsen’s readership and ABC’s circulation results, it’s more of the same. However, there was some good news for the rural and community publications.
Nielsen and the Audit Bureau of Circulations (ABC) have released 2013’s fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.
Nielsen’s readership and the ABC’s circulation results do not bode well for the print versions of New Zealand newspapers. Most of the major publications recorded significant drops on both reports, leading to suggestions from some that it might be time to adapt the way statistics are collected so that readership can be measured across all platforms.
Once again, Nielsen’s latest readership results and the ABC’s circulation numbers don’t make for particularly pleasant reading for the magazine sector, with all weeklies charting declines deemed significant on the same time last year, plenty of other significant declines and a rare few increases. And, perhaps not surprisingly, the MPA and the various publishers are hoping to change the conversation from a one-dimensional discussion about quantity, to a multi-dimensional discussion about the quality of engagement across a number of platforms.
The latest readership and circulation numbers are out and they have continued to go in the wrong direction for newspapers, with every major paper down on both counts when compared to last year and to the last survey result three months ago.
The magazine industry is doing better than its counterparts in newspapers when it comes to retaining readers, with the majority of New Zealand publications showing stable or increasing readership according to Nielsen Consumer and Media Insights.
The print newspaper industry continues to struggle with retaining readers in a difficult time for the sector, with the latest circulation figures from the Audit Bureau of Circulation (ABC) showing losses almost across the board.
The quarterly number fest that is the Nielsen CMI Readership and Audit Bureau of Circulation data has been released, and while only a few magazine titles bucked the general downward trend in paid circulation, a majority of titles experienced readership increases, making it the third consecutive survey showing an improvement in total readership.
It’s time to get back to our ABCs. And our Nielsens.
For only the second time, the new magazine circulation methology has spewed its quarterly data, coinciding with the Nielsen Magazine Comparatives Q2 2011 – Q1 2012 readership results.
And the news: it’s all up for most and a …
APN emerges as the winner in the latest newspaper readership numbers, continuing to defy world trends in daily rags and thumbing its nose at nearest rival Fairfax Media.