Browsing: Abby Parkin

How do you do? TREsemme and Spark’s year-long hair challenge offers online inspiration

Brands hoping to reach a generation that’s turning away from traditional media and getting their entertainment in different ways are increasingly joining forces with influencers who can spread their messages to existing social networks. And for the past year communications company Spark PHD and hair care company TREsemme have been doing just that with a campaign that claims to seek remediation for our country’s (supposed) lack of innovation in the hair styling department.