When a kitchen appliance brand launches an advertising campaign with the title ‘Rambo’s Undies’ starring Mikey Havoc and Hayley Holt you know you won’t be getting a standard appliance ad with the obligatory mud-stained children’s clothing. And that’s exactly what Kiwi owned appliance brand Parmco wanted when they signed off on the Parmco Challenge.
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…as the ASA announces its new chair; TBWA\ shuffles the management and says goodbye to its general manager; Affinity ID nails a hat-trick; Kate Alexander takes over from dad at Studio Alexander; Christina Force sells her stake in the “first dedicated photographers agency in New Zealand”; Envy Studios add two to the staff roster; and DNA welcomes a large man from Northampton.
There will undoubtedly be a few bottles of Montana (or is that Brancott Estate?) consumed in the TBWA\ towers in the coming months after it disrupted Pernod Ricard New Zealand into handing over its business. And, once again, TBWA\ will be working closely with Mitchell Communication Group on the account, which won the media business from ZenithOptimedia.